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A long-form piece fro mthe immersive Wire, a weekly newsletter on the metaverse. Written by Tom Ffiske.

I am sick of these VR marketing images

Feb 10, 2026

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4 min read

I am sick of these VR marketing images

I'm stating the obvious, but sometimes someone needs to point at the Emperor's new clothes.

Tom Ffiske
Tom Ffiske
Immersive tech in 2025 - Now what?

Jan 9, 2026

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4 min read

Immersive tech in 2025 - Now what?

A meagre year leads to a 2026 that can only be better.

Tom Ffiske
Tom Ffiske
China Report: A deep dive into China's large-scale VR

Apr 6, 2025

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7 min read

China Report: A deep dive into China's large-scale VR

A quarterly write-up by Sylvan Shen

Sylvan Shen
Sylvan Shen
China Quarterly - Big boom, new specs

Sep 27, 2024

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5 min read

China Quarterly - Big boom, new specs

China’s ‘Big-space VR’ boom and XR glasses

Sylvan Shen
Sylvan Shen
China Quarterly - Apple Vision Pros and Cons

Jul 7, 2024

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5 min read

China Quarterly - Apple Vision Pros and Cons

What's important in China, March to June 2024

Sylvan Shen
Sylvan Shen
AWE Hall of Fame - Robert Stone

May 26, 2024

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10 min read

AWE Hall of Fame - Robert Stone

An interview with a new inductee to the AWE Hall of Fame

Tom Ffiske
Tom Ffiske
How many people are downloading Apple Vision Pro apps? (Analysis)

Feb 12, 2024

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12 min read

How many people are downloading Apple Vision Pro apps? (Analysis)

Insights into the performance of Apple Vision Pro apps, shortly after the headset's launch.

Tom Ffiske
Tom Ffiske
Students and professionals looking for jobs in immersive technologies

Feb 3, 2024

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14 min read

Students and professionals looking for jobs in immersive technologies

These are immersive technology students and professionals who are actively looking for a new role.

Tom Ffiske
Tom Ffiske
Interesting Apple Vision Pro apps to try out

Feb 2, 2024

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15 min read

Interesting Apple Vision Pro apps to try out

A selection of Apple Vision Pro apps and experiences, from big and small developers, built for visionOS.

Tom Ffiske
Tom Ffiske
Developer interest in the Apple Vision Pro is positive, not negative

Jan 24, 2024

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6 min read

Developer interest in the Apple Vision Pro is positive, not negative

The Apple Vision Pro is coming very soon, but what do developers think?

Tom Ffiske
Tom Ffiske
Publications need to be careful on how they report on metaverse crimes (Opinion)

Jan 3, 2024

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6 min read

Publications need to be careful on how they report on metaverse crimes (Opinion)

Metaverse crimes need to be considered seriously, for the sake of its victims and development of the law.

Tom Ffiske
Tom Ffiske
The Six Economic Principles for an Open Metaverse

Dec 17, 2023

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3 min read

The Six Economic Principles for an Open Metaverse

A hypothesis on the core economic tenets of an open metaverse, as a basic outline.

Tom Ffiske
Tom Ffiske
Introducing the Immersive Wire Chat Companion

Nov 12, 2023

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3 min read

Introducing the Immersive Wire Chat Companion

A system based on a mix of GPT-4 and my own database. It is built on trusted and up-to-date information on the metaverse and spatial computing, sourced from a curated deck by mysel

Tom Ffiske
Tom Ffiske
What are the economic benefits of social VR?

Nov 12, 2023

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3 min read

What are the economic benefits of social VR?

A new study goes into detail on the benefits of social VR for the economy, with additional trend son identity and relationships.

Tom Ffiske
Tom Ffiske
The AI Pivot: Why immersive tech companies need to tread carefully

Nov 8, 2023

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7 min read

The AI Pivot: Why immersive tech companies need to tread carefully

The rise of AI is positive, yet there are large risks ahead.

Tom Ffiske
Tom Ffiske
What are the new Ray-Ban Meta smart glasses?

Oct 2, 2023

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2 min read

What are the new Ray-Ban Meta smart glasses?

All that you need to know about the new specs announced at Meta Connect.

Tom Ffiske
Tom Ffiske
What does it take to curate VR sections of film festivals?

Oct 2, 2023

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3 min read

What does it take to curate VR sections of film festivals?

Joe Hunting, co-curator of Raindance Immersive, explores themes and trends he has noticed.

Tom Ffiske
Tom Ffiske
The metaverse is quiet, not weak

Sep 29, 2023

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13 min read

The metaverse is quiet, not weak

Some musings on the state of the market as we enter a new year.

Tom Ffiske
Tom Ffiske
What's the point of a metaverse standards register?

Sep 25, 2023

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2 min read

What's the point of a metaverse standards register?

Christine Perey answers why the Metaverse Standards Forum is looking into it.

Tom Ffiske
Tom Ffiske
Why did UK politicians wear metaverse avatars?

Sep 25, 2023

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2 min read

Why did UK politicians wear metaverse avatars?

British politicians laid out their blockchain and web3 vision during a recent event, wearing avatars in the process.

Tom Ffiske
Tom Ffiske
Turning 30: Lessons and mistakes from a PR turned tech strategist

Aug 23, 2023

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15 min read

Turning 30: Lessons and mistakes from a PR turned tech strategist

Some lessons from seeing the industry grow since 2016.

Tom Ffiske
Tom Ffiske
Spatial Computing: Everything you need to know

Aug 14, 2023

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7 min read

Spatial Computing: Everything you need to know

What you need to know about spatial computing, from the Apple Vision Pro to virtual reality headsets.

Tom Ffiske
Tom Ffiske
The viability of subscription services in VR

Jul 7, 2023

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10 min read

The viability of subscription services in VR

If subscription services are so lucrative, why are they not as common in VR?

Tom Ffiske
Tom Ffiske
Metaverse vs Spatial Computing: Which is the better label?

Jun 15, 2023

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6 min read

Metaverse vs Spatial Computing: Which is the better label?

Signs point towards spatial computing fitting within a wider metaverse. But the reality depends on how people use the devices when they release.

Tom Ffiske
Tom Ffiske
The strategy behind the Apple Vision Pro

Jun 5, 2023

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16 min read

The strategy behind the Apple Vision Pro

Apple designed a spatial computer that blends the virtual and real worlds together, potentially focusing on customer lifetime value over the ecosystem.

Tom Ffiske
Tom Ffiske
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Immersive Wire

Immersive Wire

Receive concise analysis on the metaverse and spatial computing every Monday, giving you a competitive edge. Read by over 6,000 experts in Accenture, Meta, Snap, and others.


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