The strategy behind the Apple Vision Pro
Apple designed a spatial computer that blends the virtual and real worlds together, potentially focusing on customer lifetime value over the ecosystem.
Tom Ffiske /
Meta and Apple enter the ring (alongside many, many other headset makers)
The Immersive Wire - 5 June 2023 (Monday Briefing)
Tom Ffiske /
Only 4.2% of South Koreans ‘use’ metaverse services - but not really
The Immersive Wire - 29 May 2023 (Monday Briefing)
Tom Ffiske /
Meta is allegedly in talks with Magic Leap over an AR deal
The Immersive Wire - 22 May 2023 (Monday Briefing)
Tom Ffiske /
The metaverse needs a better story
We must be better storytellers to combat media cynicism and craft a positive future.
Tom Ffiske /
Business Insider and the Guardian write (basically) obituaries for the metaverse
The Immersive Wire - 15 May 2023 (Monday Briefing)
Tom Ffiske /
Meta ties AR closer to its ads offering
The Immersive Wire - 8 May 2023 (Monday Briefing)
Tom Ffiske /
EXCLUSIVE: Wonderland Engine, a webXR development tool, is now live as version 1.0
The Immersive Wire - 1 May 2023 (Monday Briefing)
Tom Ffiske /
Defending the metaverse in the new age of AI
While AI is exciting, I believe it does not replace developments when it comes to the metaverse.
Tom Ffiske /
Apple's focus on fitness makes sense
The Immersive Wire - 24 April 2023 (Monday Briefing)
Tom Ffiske /