Zesty unveiled a large spike in WebXR traffic during December

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

• EXCLUSIVE: Zesty unveiled a large spike in WebXR traffic during December (analysis below).

• Interesting read: The metaverse is closed off, as people without buying power are excluded.

• Poll: 72% of Immersive Wire readers believe that metaverse crimes should be investigated with the same rigour and attention as typical crimes (commentary below).

• Candidates board: Five new additions to the candidates board, all looking for new roles.

• Other stories: Apple will launch the Vision Pro on 2 February, Solos debuted new glasses that can help translate languages, and the Wifi Alliance unveiled the latest version that helps reduce wireless VR latency (more stories below).

Analysis

EXCLUSIVE: Zesty unveiled a large spike in WebXR traffic during December. 

• What are the most popular WebXR games? They are Getaway Car, where you escape with cash; f60, an escape room; and Archery Training, which does what it says on the tin. 

• What are the numbers? According to the company, typical weekly visits to the Zesty ads would range between 65k to 75k per week. During the holidays the company saw that jump to about 140k - 170k per week, with more than 300k unique users for the month of December.

• Caveats: Zesty is not used by all WebXR apps, so it's a partial view into titles that are monetising themselves using Zesty's services. Still, it provides a peek into the health of the WebXR ecosystem. 

• What can we learn from this? One is how "simpler" WebXR titles tend to get more consistent engagement; smaller-scale but solid gameplay experiences may be beneficial for some companies. Another is that WebXR might be a good holiday advertising area for companies to consider, as there is a significant spike in viewers during the shopping period. One to keep an eye on for Christmas 2024 (shudder). 

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Other notable stories

Got any stories? Let me know at tom (at) immersivewire (dot) com.

• Apple will launch the Vision Pro on 2 February.

• Arcturus introduced the world’s first high-performance volumetric video codec.

• AWE USA has opened applications to speak or exhibit at the event.

• City, University of London is hosting an Immersive Design Sector Forum on 23 January.

• HTC VIVE introduced a Full Face Tracker for the XR Elite.

• Realwear is shipping its advanced AR rugged enterprise smart glasses.

• Rokid, another AR company, raised $70m in funding.

• Shiftall announced a light PC VR headset, with body trackers.

• Solos debuted new glasses that can help translate languages.

• Sony unveiled a new headset for professionals (not to be confused with its gaming equivalent).

• Unity will cut 25% of its workforce.

• Vuzix unveiled new AR smart glasses.

• The Wifi Alliance unveiled the latest version that helps reduce wireless VR latency.

• Xreal partnered with five companies to expand the use of its AR glasses, including Qualcomm, BMW Group, Nio, Quintar, and Forma Vision.

• XR Women Global announced the formation of an Advisory Board composed of leaders in the field.

Help corner

If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.

Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.