Understanding the success of the Apple Vision Pro's app store

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

• EXCLUSIVE: What are the download figures of Apple Vision Pro apps? (full analysis here, and a snippet below).

• Conversation-starter: Fools using Apple Vision Pros in cars stirred a call for bans.

• Candidates board: Candidates still available for hire.

• Other stories: Venice Film Festival opened submissions for immersive films, Windows Mixed Reality is no longer supported by Microsoft, and atmoky released a spatial audio plugin for Unity (more stories below).

Analysis

EXCLUSIVE: Apple Vision Pro apps are seeing a wide variety of download figures.

• Who was the highest? The highest I have seen was from JigSpace.

• Most were below 1000 downloads. Zenitizer, a meditation app, received 600 downloads as of 11 February, with other developers anonymously detailing how they reached the hundreds rather than thousands — though some were lower.

• Is it too early to look now? I believe that early signals may compound in the future, so it's worth exploring the strengths and weaknesses of launch-day applications. 

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Other notable stories

Got any stories? Let me know at tom (at) immersivewire (dot) com.

• atmoky released a spatial audio plugin for Unity. 

• Bartender VR Simulator is now available on PlayStation VR2.

• GV, Google's VC arm, led a $20m funding round in StatusPro, a sports VR company.

• Karta launched a studio dedicated to creating bespoke in-game experiences in ZEPETO.

• Metaverse Standards Forum now has 2,500 members.

• The University of East London unveiled a series of videos to help young people stay safe in the metaverse. 

• Roblox developed a large language model (LLM) to enable real-time chat translation in its gaming platform.

• Venice Film Festival opened submissions for immersive films.

• VITURE announced the launch of the VITURE One Lite XR glasses.

• Wales Millennium Centre unveiled its first set of immersive experiences.

• Windows Mixed Reality is no longer supported by Microsoft.

Got a news story? Contact me with the details here.

Help corner

If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.

Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.