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Snap spun off its AR glasses into a separate business

The Immersive Wire - 2 February 2026

Author

Tom Ffiske
February 02, 2026

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

  • Top stories: Snap spun off its AR glasses into a separate business (analysis below).

  • This week’s stories: Meta reported that its immersive tech side lost $19.1 billion in 2025, slightly up from $17.7 billion in 2024, on $2.2 billion in annual sales, with CEO Mark Zuckerberg projecting similar losses for 2026 (more below).

So Bridgeton is basically Cinderella, now?

Tom Ffiske, Editor of the Immersive Wire

Main story

Snap spun off its AR glasses into a separate business.

  • Why? The move is designed to give the AR glasses team greater operational focus, build a distinct brand, pursue new partnerships, and potentially attract external investment ahead of the product’s consumer launch. This is expected later in 2026.

  • What will it do? The new subsidiary will lead development and marketing for Snap’s first “mainstream” AR wearable.

  • Thoughts? Makes sense. Having a dedicated unit for expertise and investment could work well for operational excellence.

This week’s stories

  • Belfast City Council has approved £78,000 to continue its City Hall Augmented Reality experience, which uses AR, iPads, and video displays to explore the city’s history.

  • Kiwi Aerial Shots has successfully tested a sub-25kg custom-built Immersive Condor drone flying the Blackmagic URSA Cine Immersive camera.

  • Master Crowd Games announced The Magician VR: The Cursed Wand, an upcoming Quest fantasy action-adventure featuring gesture-based wand spellcasting and an arcade-style survival mode.

  • Meta reported that its immersive tech side lost $19.1 billion in 2025, slightly up from $17.7 billion in 2024, on $2.2 billion in annual sales, with CEO Mark Zuckerberg projecting similar losses for 2026.

  • Samsung has announced plans to launch its next-generation AR glasses by the end of 2026

  • Vikings: The Immersive Experience will launch in March at London’s Dock X, offering a technology-driven historical exhibition to explore the mythology and legacy of Ragnar Lodbrok, Queen Kraka, and their sons.

Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.

All spelling mistakes are deliberate, actually.