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Snap announced Specs, a new version of its Spectacles smart glasses launching in 2026

The Immersive Wire - 23 June 2025

Author

Tom Ffiske
June 23, 2025

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

  • Top Story: Snap announced Specs, a new version of its Spectacles smart glasses launching in 2026 (analysis below).

  • Other stories: Alipay has integrated QR code payments into Rockid’s AR glasses, allowing users to make in-store purchases by looking at product labels (more below).

By the time you read this, I will be half-dead after a wedding. Whoops.

Tom Ffiske, Editor of the Immersive Wire

Top story

Snap announced Specs, a new version of its Spectacles smart glasses launching in 2026.

  • “We believe the time is right for a revolution in computing that naturally integrates our digital experiences with the physical world,” stated Snap CEO Evan Spiegel. “We couldn’t be more excited about the extraordinary progress in artificial intelligence and augmented reality that is enabling new, human-centered computing experiences. We believe Specs are the most advanced personal computer in the world.”

  • Its Snap lenses are used 8bn times a day, accoridng to the company, across four million lenses.

Other stories

  • Alipay has integrated QR code payments into Rockid’s AR glasses, allowing users to make in-store purchases by looking at product labels.

  • Treedis has enhanced its Flows platform, enabling organisations to create interactive digital twin experiences for AR and VR using a no-code, node-based visual workflow builder.

  • vrisch has launched RealiTree, a WebAR experience commissioned by Österreichische Bundesforste that uses AR and conversational AI to connect users with Austria’s forests through immersive storytelling.

  • Vuzix has received a second $5m investment from Quanta Computer, bringing Quanta’s total investment to approximately $15m as the companies continue their enterprise AR partnership.

  • Xreal will begin selling its Xreal One Pro AR glasses, its most advanced model to date, on 1 July, following over 10,000 pre-orders.

Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.

All spelling mistakes are deliberate, actually.