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A location-based VR game reached $23m in ticket sales
The Immersive Wire - 28 August 2023 (Monday Briefing)

Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Sandbox VR’s hit LBVR experience, Deadwood Valley, generated $23m in ticket sales in its first year (analysis below).
Leak: The Meta Quest 3 may come out on 10 October, according to a potential leak.
Stat of the week: Only 8% of people are familiar with Web3, according to research by YouGov and Consensys.
Article: I turned 30 recently, and wrote an introspective piece on some (work-related) lessons I learned.
Other stories: Abu Dhabi made a VR tour of Yas Island, Walmart organised a back-to-school experience, and Roblox has 47% of spenders that come from the US (more below).
Poll: 59% of readers want more funding for their business, with the second most popular option being more resources for scaling (more below).
As you may know, I also work at Accenture as a content expert within the metaverse group. If you need some help in customer, enterprise or industrial scenarios, let me know and I can connect you with someone in the business 👍
Analysis
Sandbox VR’s LBVR experience, Deadwood Valley, generated $23m in ticket sales in its first year.
This is great to see. I played at Sandbox VR a few times, and I have always had a good time. Great to see it soar a little further!
Also remarkably it is comparable to the revenue of many other headset games. Still, I'd love to learn more about the profitability of LBVR at the moment, but a few million in revenue is a strong performance.
Poll: What kind of support do you want for your business?
The results were not close; 59% of readers want more funding for their business, with the second most popular option being more resources for scaling. None wanted expertise or advice for growth.
For the poll this week - if you wish to contribute your thoughts, consider doing so below!
What are your feelings for September through to December?Responses may be used in the next edition of the Immersive Wire, if you add your name to the response after clicking. |
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Abu Dhabi made a VR tour of Yas Island.
AWE EU is happening on 24 and 25 October.
I will be speaking there too! If you are coming along, use code SPKR23D for an additional 20% off.
IBC has a few accelerators happening, including ones on synthetic humans, 5G motion capture and real-time XR sport edge technologies.
Immersive X is an upcoming conference in Germany.
Julian Assange’s campaign held a rally in a virtual location.
London Film Festival unveiled its 14 projects as part of LFF Expanded.
Looking Glass released from beta its sharing platform Blocks.
Meta may release Ray-Bans that lets you stream video and users to “whisper” in your ear, according to a possible leak.
MetaVRse is fundraising with its company.
Minnesota United launched a VR experience.
NVIDIA released the code for turning 2D videos into 3D models.
PICO released Unity Integration SDK version 2.3.0.
Roblox has 47% of spenders that come from the US.
Shift Medical is an XR event happening on 20 September in Germany.
Space Invaders now lets you play without AR.
Super League and Claire's will work together to use the Roblox Limiteds platform.
Venice Immersive is happening from 30 August.
VR Zines is a free edition covering philosophy, culture and stories in immersive spaces.
(I loved it and really recommend a flick-through).
Walmart organised a back-to-school experience.
YG PLUS announced that global K-pop band BLACKPINK launched its immersive fan hub, BLACKPINK THE PALACE.
Help corner
If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.
Metaverse.EU is a great newsletter that I trust on EU activities and spatial technologies. Consider signing up if you want to be kept abreast on these topics.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.