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Niantic's games division, inc. Pokemon Go, is sold to Scopely for $3.5bn

The Immersive Wire - 17 March 2025

Author

Tom Ffiske
March 17, 2025

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

  • Top Story: Niantic's games division, which includes Pokemon Go, has been sold to Scopely for $3.5bn.

  • Event: This week! The Immersive Wire and City, University of London is hosting another networking event in London on 19 March. Come for the talks, stay for the chats and drinks!

  • Other stories: Metallica's live performance in Mexico City is now available as an immersive music experience on Apple Vision Pro, filmed using Apple's specialized immersive video cameras. And Google is reportedly in talks to acquire Canadian eye-tracking startup AdHawk Microsystems for $115 million to enhance its smart glasses and AR headsets (more stories below).

I’m going to the gym three days a week at the moment. The amount of chickens that died for my mid physique is embarrising. And I hope to see some of you at the next meetup on 19 March in London!

Tom Ffiske, Editor of the Immersive Wire

Top story

Niantic's games division, which includes Pokemon Go, has been sold to Scopely for $3.5bn.

  • Who? Scopely also made Monopoly Go, so the company also knows how to make a smash hit.

  • Why? What is surprising to me is that Pokemon Go makes cash for Niantic, so I am unsure why the company is removing a revenue source.

Other stories

  • EON Reality released EON-XR 11.0, introducing AI-driven enhancements such as AI annotations, personalized editing, and an improved HMD experience for XR training and education.

  • Google is reportedly in talks to acquire Canadian eye-tracking startup AdHawk Microsystems for $115 million to enhance its smart glasses and AR headsets.

  • Metallica's live performance in Mexico City is now available as an immersive music experience on Apple Vision Pro, filmed using Apple's specialized immersive video cameras.

  • Peer Global raised $10.5mn, bringing total funding to $65.5 million, and launched 3D personal planets, enabling users to create customized social hubs.

  • Pixee Medical launched its augmented reality navigation solution for total knee arthroplasty in the U.S. at the AAOS annual meeting.

  • The Polys are hosting their awards on 23 March.

  • Sandbox VR will open its first Dublin location on 21 March 2025 on Nassau Street, bringing immersive VR experiences to the city.

  • Strolll raised £10.4mn in a Series A funding round led by IW Capital to expand its AR-based neurorehabilitation solutions and accelerate sales, marketing, and regulatory efforts.

Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.