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Meta intends to bring generative AI into immersive experiences
The Immersive Wire - 8 July 2024 (Briefing)
Tom Ffiske
July 08, 2024
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Top story: Meta intends to bring generative AI into immersive experiences.
China Quarterly: What’s important in China, from new Immersive Wire writer Sylvan Shen.
Events: VRTO Spatial Media World Conference & Expo will return on 11 to 12 July.
Tangents series: Why I hate subtitles.
Other stories: Walmart showed off its use of AR in retail operations and Arvizio appointed Taimoor Nawab as CEO (more stories below).
Watching Green Day live at Wembley was fab 👏
Analysis
Meta intends to bring generative AI into immersive experiences.
How so? It’s unclear. According to a job listing, one way is to improve workstreams (fair enough), while the other is to prototype “new consumer experiences where entirely new types of gameplay could be created, such as games that are non-deterministic, personalized, and change every time you play them.”
Where could the role go? I wrote some time ago that the creation of virtual worlds could be fantastic for creativity. Imagine users creating spaces more easily with AI - that’s a great use case. I can imagine this is something Meta will continue to investigate.
Meta is also merging App Lab with the Horizon Store.
This is a big win for discoverability across both platforms. Now indie developers can showcase their work, and people can find them.
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Arvizio appointed Taimoor Nawab as CEO.
Attack on Titan VR: Unbreakable comes to early access on 23 July.
Greater Anglia launches new virtual reality tour at a train station.
Meta experiments with six-window multitasking.
VirZOOM showed that immersion makes VR more effective for motivation for exercise than alternatives like TV, AR, and 360 video.
Walmart showed off its use of AR in retail operations.
Got a news story? Contact me with the details here.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.