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Meta continues its exclusivity strategy
The Immersive Wire - 6 May 2024 (Monday Briefing)
Tom Ffiske
May 06, 2024
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Batman: Arkham Shadow is a Meta Quest exclusive (analysis below).
Interesting read: Are Google’s AR features in Search ebbing away?
Funding: A lot of rounds came in this week.
Other stories: Mozilla Hubs servers are shutting down on 31 May 2024, and SEG3, a digital products and experiences event, is happening on 28 and 29 June (more stories below).
The Kendrick and Drake drama is entertaining, but it melts away as soon as I touch grass outside.
Analysis
Batman: Arkham Shadow is a Meta Quest exclusive.
What is the significance of this? The Arkham series is one of the more popular franchises on consoles, with a fervent fanbase who enjoy the original games from Rocksteady Games. Bringing the pedigree to the Meta Quest is a good way to bring more people to Meta’s headset.
How does it fit into Meta’s overall strategy? Meta’s exclusive approach mirrors Xbox and PlayStation console exclusives to (at least) get gamers on board. It may be working; some estimate that Meta has moved 1m+ devices since its launch so far.
When will we hear more? Summer Games Fest on 7 June, just a month away.
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Dassault Systèmes launched a digital out-of-home media campaign.
Digital Catapult announced a £37.6m investment in the UK Digital Twin Centre.
Metaroom by Amrax, a 3D modelling and spatial data capture company, partnered with interior design software company Palette CAD.
Mozilla Hubs servers are shutting down on 31 May 2024.
MUTEL Forum, a digital creativity event with XR included, is happening in August 2024.
Resolution Games announced its new Chief Technology Officer, Johan Gästrin.
Rival Stars Horse Racing: VR Edition, which is exactly what you think it is, is coming to Meta Quest and Steam VR in Q4 2024.
SEG3, a digital products and experiences event, is happening on 28 and 29 June.
Immersive Wire readers can use Wire20 to get 20% off tickets.
Yuga Labs will build its Otherside metaverse on Improbable’s Msquared.
Got a news story? Contact me with the details here.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.