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Infinite Reality rebrands as Napster Corporation
The Immersive Wire - 19 May 2025

Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Top Story: Infinite Reality rebrands as Napster Corporation (analysis below).
Personal: I wrote a short story called Sludge.
London event: This week! The Immersive Wire and City, University of London is hosting another event on 21 May, this time on education and XR. Come along!
Design Jam: City, University of London is ALSO hosting a Design Jam on the weekend of 27 June. Come along!
Awards: XR Awards have opened nominations.
Other stories: Beem has launched early access to its Spatial Calling platform ahead of upcoming headset releases this summer (more below).
The Studio is funnier than I expected. Can’t believe the cameo in the first episode.
Top story
Infinite Reality rebrands as Napster Corporation.
Why? Apparently it is to embrace its “legacy of innovation and challenger spirit.” But in my own view, it may be because Napster is more recognisable as a brand than Infinite Reality. It is also part of empowerment; it will “benefit from the consolidation of multiple assets to create a whole significantly greater than the sum of its parts.”
What else? Napster AI, the company’s new division, also debuted Napster Spaces, a real-time generative AI video chat service.
Other stories
Beem has launched early access to its Spatial Calling platform ahead of upcoming headset releases this summer.
Create Worlds has released Wonderland Engine 1.4.0, adding Sparse Global Illumination Probe Volumes and Reverse-Z buffering to enhance lighting and performance in web-based 3D and WebXR experiences.
Flam has raised $14 million in Series A funding to scale its AI infrastructure for creating interactive mixed reality marketing experiences used by over 100 global brands.
K.C. Austin is launching Containment Unit, an interactive Vision Pro demo that generates procedural creatures, developed as a personal R&D playground using Houdini, Unity, and Blender.
The Texas Immersive Institute has partnered with HTC VIVERSE to create seven original WebXR worlds, marking HTC’s first academic collaboration using its VIVERSE Create platform.
Varjo has released a new documentary, VR is Dead, showcasing how XR is transforming industries through customer stories in aviation, healthcare, design, and research.
Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.