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- The Immersive Wire - 9 June 2021 (News edition)
The Immersive Wire - 9 June 2021 (News edition)
The Immersive Wire - 9 June 2021 (News edition)
NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 9 June 2021
No, I didn't expect to be interviewed by a sentient donut in a chef's hat.
Watch the launch date announcement teaser trailer by ANABURN.
HTC VIVE and Immerse UK launched the UK Immersive Tech: VC Investment Report.
The report gives a great insight into the UK market - so if you want a deep dive into what the VR/AR landscape is like in the British Isles, then it's well worth a peek.
The report also included 21 companies to keep an eye on - all of which I recommend following closely.
In addition, the investor survey results caught my eye. Some findings include:
Up or down? Nearly two-thirds think overall investment into VR/AR will change over 12 months;
Blame the pandemic: Over a third agree that the pandemic led to an increase in appetite for VR/AR investment;
Interest areas: AR enterprise and XR infrastructure remain the most interesting areas for investors.
Reports like these give a great insight into the complexity of the market. A surge in spending is certainly keeping companies buoyed through the pandemic. The general sentiment is that the new technologies will help workers collaborate better, and that the technology will really help develop new skills in the workforce. The findings fall in line with current industry know-how. But how many companies will survive the pandemic - or perhaps should? As government support recedes over time, it is likely that several 'zombie' companies that should have failed will collapse. Some of these will likely be VR/AR companies, though it is difficult to say which ones.But in the meantime, investors seem happy to keep spending on a technology they are hopeful for. The trend may be a post-pandemic boost, or dip. We'll know for sure in 2022.
What companies would you invest in, if you had $1,000,000?
Contribute to the discussion
"Look, it's really difficult to simulate a human head in Mars." Photo credit: KTN / Immerse UK / HTC.
Smash Drums is an arcade VR drumming game that will shake your house on 17 June! Get ready to ROCK and DRUM HARD in this VR rhythm game for the Oculus Quest! Embark on an epic drumming journey that will have you destroying multiple environments through chaos and flames! Be prepared to smash drums to 21 awesome indie rock songs at launch, with more content coming after release! This is Smash Drums! Rock & roll has never been more alive...DEMO: Check out the free demo now on
.TRAILER: Watch the launch date announcement
.
Other stories
Want to contribute a new story? Send an email to tom (at) virtualperceptions (dot) com.
Apple may launch its headset in Q2 2022, according to Ming-Chi Kuo.
Again, treat predictions with a bucket of salt.
Arpara showed off tethered and standalone VR headsets.
Dimension has recruited senior leaders in VFX and mocap, in response to their growing demand for their real-time filmmaking and virtual production services.
Facebook thinks that VR/AR will grow 6 times over by 2024, according to their report.
The report also has several interactable parts, like a QR code showcasing AR.
HTC announced that the VIVE Focus 3 will be available for pre-order in EMEA from 10 June.
Khora launched the world's first AR theater performance using volumetric video.
Oculus will not be showcasing anything for E3.
But don't look too much into it; similar to Sony, the company benefits from announcing items on their own events.
Open XR Forum launched, with Verizon, Lumen Technologies, Windstream, Liberty Global, and Infinera are among the first to join.
Upload VR Showcase is happening very soon, on 12 June.
VRHAM! will hold its REAL-IN Conference on 10 June, as part of an EU-funded project and focusing on culture.
Wolf3D announced a partnership with the Somnium Space VR Metaverse platform.
Basically, Somnium users will be able to create Ready Player Me avatars with a selfie without leaving the Somnium WEB client.
Yaw2's Motion Simulator Chair attained over $2.7m on Kickstarter.
Jobs board
B2B Virtual Reality – 3 x BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts.
B2B Virtual Reality – HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this.
B2B Virtual Reality – CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole.
B2B Virtual Reality – DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market.
Display your vacancy in front of thousands of talented VR/AR professionals in just a few clicks. Click here for more info.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!