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- The Immersive Wire - 7 July 2021 (News edition)
The Immersive Wire - 7 July 2021 (News edition)
The Immersive Wire - 7 July 2021 (News edition)
NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 7 July 2021
England is going a bit loopy about football. Meanwhile, I am getting loopy about invoices.
defended its stance on ads on Oculus Quest headsets.
Firstly, it feels like a farmer defending his right to sell milk. We expected Facebook to introduce ads to VR at some point - it was only a matter of when and how.
Secondly, Facebook's overall messaging is positive in nature. In order to create a self-sustaining ecosystem for VR content, it makes sense for developers to have access to additional avenues of revenue. Most VR games do not make a lot of money, and act as a passion project for their teams. While Facebook takes a cut, of course.
Users are annoyed and voiced their dissatisfaction by review-bombing gaming titles. This makes me feel very uncomfortable, as developers work very hard - to have it negatively impact them based on the actions of another company feels crass. On the other hand, users say it is one of the few ways in which they can voice their dissatisfaction - and in this case, it succeeded. My hope is that Facebook can cultivate ways where it can listen to its customers without having partner studios in the firing line.
My stance is that it is too early to tell what will happen. We're seeing the slow but substantial update in VR which may bring along new media habits, such as people hanging about in social spaces. We can certainly expect private rooms of shadowed people huddled around virtual tables, perhaps in an encrypted space. But for friends who want to hang, there is a place for ads to deliver contextually relevant information.
My hope is that users have as much control of their data as possible, so they can stipulate their virtual world on their own terms.
Mark's surfing towards your personal data. Photo credit: Mark Zuckerberg.
Holoxica is a tech company specialised in disruptive holographic 3D solutions. And we have a thing with hands, from holographic high fives in 3D video conferencing without glasses or headsets, to 3D hand animations for patient education, to 3D scans of X-rays of a hand, to 3D funky physio exercises with hand tracking for hand mobility.
Want to submit your own stories? Send an email to tom (dot) ffiske (at) virtualperceptions (dot) com.
Digital Catapult opened their call for the Verizon 5G Immersive Retail Accelerator. Also, the group will launch the Immersive Arcade: Volume III on Friday.
Disclaimer: I assisted with the project as a freelance copywriter ahead of its launch.
Doritos launched their ‘Make Your Play’ platform, supported by a campaign utilising AR technology provided by Poplar Studio.
Clafoutie Sintive, Marketing Director Snacks UK at PepsiCo, said: “It’s been a particularly difficult time for the music industry, which is why we wanted to create meaningful partnerships with innovative leaders in the music space who reflect our goals and values and use innovative technology to engage fans who have been at home over the past year."
Fast Travel Games secured new investment in a round worth $4m.
Läken & Blake launched an AR experience for shoppers, intended to make the diamond ring buying experience safe, seamless, and sustainable.
Magnopus acquires REWIND.
Pico Interactive was chosen by BMW for a new VR workshop and live experience for BMW i Motorsport’s Formula E engagement.
Soap & Glory launched its first-ever VR experience, Soap and Glory Land, to celebrate two new skincare ranges, Glow and Good Hydrations.
StoryFutures Academy announced the six creative projects which have been awarded a total of £300,000 funding, as part of the next phase of the UK-Canada Immersive Exchange.
VR Electronics and the Innovation Institute at Hospital for Special Surgery (HSS) announced a partnership to create full-body-suit-based technology to improve human motion assessments for diagnostics, performance training, and rehabilitation.
WXR Fund announced the close of its inaugural fund at $5 million.
XR3 - the joint VR exhibition by Tribeca Film Festival, Cannes XR, and NewImages Festival - starts today.
Come on, Gromit! We've got to escape to the cheeeeeese dimension! Photo credit: Doritos.
Jobs board
NEW
- SENIOR IMMERSIVE LEARNING DESIGNER, UK. Make Real is looking to expand our digital learning team with a Senior Immersive Learning Designer. Your role will be to consult with clients in order to create exciting and imaginative design solutions. Your designs will affect behaviour change in order to deliver on specific learning outcomes, while being achievable within a set budget and timeline.
NEW
- SENIOR UNITY DEVELOPER, UK. As a growing and exciting business, we are looking for full-time talented multi-disciplinary Unity developers to join our expert team in central Brighton. Our ideal candidates will have a broad range of technical experience with a proven track record of delivering interactive Virtual & Augmented Reality projects across a range of HMD & mobile hardware. Working as part of our existing team of designers and artists, the roles will primarily involve the delivery of VR/AR projects for our global clients.
EU ACCOUNT EXECUTIVE. Avatour is the remote collaboration platform for site meetings. Our cloud service enables full-motion 360° real-time communication, experienced via a web browser or optional VR headset. We are looking for an Account Executive to expand the Avatour business in the European Union. You’ll be initially our only salesperson in the EU, and directly responsible for the expansion and preservation of our customer base in the region. The ideal candidate will have a track record of success selling an Enterprise SaaS product, and experience in customer success as well.
ACCOUNT EXECUTIVE, UK. Rock Paper Reality is hiring an ACCOUNT EXECUTIVE who has experience in immersive technology. Ideal candidate can manage the entire sales cycle from finding a client to securing a deal to maintaining the relationship post-sale. Experience in enterprise sales, C-level presentations, and marketing desired.
BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts.
HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this.
CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole.
DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market.
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