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- The Immersive Wire - 25 July 2021 (Sunday edition)
The Immersive Wire - 25 July 2021 (Sunday edition)
The Immersive Wire - 25 July 2021 (Sunday edition)
SUNDAY READ EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 25 July 2021
The Opening Ceremony of the Olympics was wonderful, but I have no idea why they didn't include Super Mario music as part of their procession and celebrating their titular exports. Also, I am a big fan of Lykeion, a weekly newsletter that covers financial markets, cryptocurrencies, and sustainable finance. Recommend a peek!
Let's talk about Mark Zuckerberg and the metaverse, including interoperability. In a recent declaration, Mr Zuckerberg laid out his five-year plan to make Facebook known as a 'metaverse company,' rather than a mobile internet company. We've known about Facebook's motivation to explore the next computing platform for some time, but this is the most public exploration of the CEO's future vision. I can draw a lot from the announcement and the subsequent interviews, but there is one important strand I will focus on: unparalleled interoperability within the metaverse. And it might not be attainable. In summary, Mr Zuckerberg expects some siloing to happen.
he notes that he wants to reach as many people as possible, and with wide-reaching access:
'We want to make [social systems] as affordable as possible, we want to make them as unified as possible, and part of that is making sure that things can run everywhere, can run across different platforms, [and] can talk to each other.' But at the same time, he expects some siloes as different companies will have 'different visions' of the future. Which makes sense, as several companies create networks that define their own ways of open access.
It also makes sense that he wants as open access as possible. Facebook is primarily a social media company, so if they own the advertising space of an open metaverse, then their reach would be unparalleled compared to other advertising companies. Though by that point, Facebook would have also diversified their portfolio into other types of services within the virtual space.
But what worries me is that he calls
as 'idealistic' that it will develop in a particular way. Mr Zuckerberg focuses on how companies may define interoperability in different ways, from decentralisation to universal set standards. But looking deeper, it might indicate that he expects several companies to have power within the metaverse by building the foundations of it, shaping its form and future. It's more difficult to have checks to power if they build your world brick-by-brick. The metaverse discussion is nebulous because we can't define its future. Like others, Facebook sees a stake in the future and wants to play its part, to future-proof the business. But like any building, it must be built on the firm foundations of sound principles, not the shifting sands of corporate interest. So far, Facebook's goals are good on paper - but I am intrigued about how they might change in five years' time. The above might indicate that I dislike Facebook. Not so; I use their services every day and it connects me with my friends and family. But I also know how powerful the company is, and I want it to grow in a direction that helps everyone in society, rather than fragmenting it.
Zuckerberg's reaction when Facebook can influence events in the metaverse as well.
The real world manifests in 3D, therefore data needs to reflect this. As a tech company specialised in disruptive holographic 3D solutions, we’ve been digitally twinning lately on our 3D Looking Glass displays.
No-one! At least, for this week. Taking a short break and taking in all the summer rays with friends and family. If you want to be interviewed in the future, consider dropping me a line at tom (at) virtualperceptions (dot) com, and let's start a chat. Alternatively, you can look at my previous essays
and see what sparks your interest, from investments to story exclusives on AR glasses.
Jobs board
NEW
- Due to continued growth and success, Immersive VR Education is looking for candidates for a range of new roles: FULL STACK DEVELOPER, remote position. Looking for a competent Software Engineer with 4+ years of industry experience to join our dedicated Web development team. This talented individual must have a vision and drive and must not be afraid to back big ideas.
SENIOR SOFTWARE ENGINEER (Node.js), remote position. Looking for a competent Senior Software Engineer with 5+ years of industry experience to join our dedicated Web development team. This talented individual must have a vision and drive and must not be afraid to back big ideas.
SENIOR DEVELOPER (VUE.JS), remote Position. Looking for an experienced JavaScript developer who is highly skilled with Vue.js. You will be joining our Web development team to develop and enhance customer facing Web Applications, where you will be responsible for following best practices to produce modular and maintainable code.
QA LEAD, remote positions available. Looking for a competent QA Lead with 2+ years of industry experience to join our dedicated QA Team in Waterford. This talented individual must have a vision and drive and must not be afraid to back big ideas.
SENIOR UNITY GAME DEVELOPER, remote position. Looking for a competent Senior Unity Developer to join our team with 5+ years industry experience. The talented individual must have vision and drive and must not be afraid to back big ideas.
SENIOR PRODUCT OWNER, remote position. Looking for a competent Product Owner. This talented individual must have a vision and drive and must not be afraid to back big ideas.
UI DESIGNER, remote position. Looking for a competent UI Designer. This talented individual must have a vision and drive and must not be afraid to back big ideas.
UX DESIGNER, remote position. Are you looking for a unique challenge working in virtual & augmented reality with a bleeding-edge technology company? Then read on.
-ASSISTANT PROFESSOR IN DIGITAL MEDIA, UK. We are looking to appoint a dynamic and adaptable course director for our BA (Hons) in Digital Media to lead and deliver teaching, learning and assessment on the BA Digital Media and steer its next phase of growth. As well as a track record of academic leadership you will have extensive practical experience in digital media such as immersive storytelling (AR/VR/XR), modelling and animation, creative media design / production, or web / mobile app design and development.
SENIOR IMMERSIVE LEARNING DESIGNER, UK. Make Real is looking to expand our digital learning team with a Senior Immersive Learning Designer. Your role will be to consult with clients in order to create exciting and imaginative design solutions. Your designs will affect behaviour change in order to deliver on specific learning outcomes, while being achievable within a set budget and timeline.
SENIOR UNITY DEVELOPER, UK. As a growing and exciting business, we are looking for full-time talented multi-disciplinary Unity developers to join our expert team in central Brighton. Our ideal candidates will have a broad range of technical experience with a proven track record of delivering interactive Virtual & Augmented Reality projects across a range of HMD & mobile hardware. Working as part of our existing team of designers and artists, the roles will primarily involve the delivery of VR/AR projects for our global clients.
EU ACCOUNT EXECUTIVE. Avatour is the remote collaboration platform for site meetings. Our cloud service enables full-motion 360° real-time communication, experienced via a web browser or optional VR headset. We are looking for an Account Executive to expand the Avatour business in the European Union. You’ll be initially our only salesperson in the EU, and directly responsible for the expansion and preservation of our customer base in the region. The ideal candidate will have a track record of success selling an Enterprise SaaS product, and experience in customer success as well.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!