The Immersive Wire - 24 March 2021 (news edition)

The Immersive Wire - 24 March 2021 (News edition)

NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday and Sunday 

// 24 March 2021

 

Connect with the Igloo Vision team on LinkedIn.

Blippar received $5m in additional funding.

  • The team has done exceptionally well. Having revived the company eighteen months ago, the company came back and, with their 30-strong team, launched a lot of new experiences as they doubled down on their B2B model.

  • It's been a successful year and a bit for them, and it shows the growing strength of web-based AR experiences across multiple verticals like packaging and OOH. 

Niantic announced a further partnership with Nintendo.

When it comes to creating a shared immersive space, there's SO much to consider. Thinking about what kind of space you have, what kind of space you want, what you want to do with it, and who to work with when creating it, can often feel confusing or overwhelming.To help you every step of the way, the Igloo Vision team has put together a Buyer's Guide to walk you through everything you need to bear in mind, based on our 12+ years' experience - 

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Other stories

Want to contribute a new story? Send an email to tom (at) virtualperceptions (dot) com.

  • AppliedVR raised $29m as it seeks FDA approval for its therapy tech.

  • AWE Nite Florence is hosting an event on VR/AR and psychology. 

  • Half Life: Alyx is the most streamed VR game on Twitch. 

  • Immersive Tech Africa is hosting XR Innovation Week right now. Consider supporting them and attending their events.

  • Jenson8 is hosting an event on VR and leadership training.

  • Jon Sims created a 360-degree film called 'Be Your Own Dentist' for Katya. It's not what you think. 

  • Paladin AI and TXT e-solutions announced that they will cooperate on the development of an adaptive learning solution for immersive training.

  • Reeducated is a VR documentary that won big at SXSW

    • It's also one of the best VR films I have seen so far this year, so do be sure to give it a watch! 

  • Rendever offers content on its platform where seniors can 'surf' alongside California professional surfer Tyler Fox via a 360-degree video. 

    • I like the idea of serving tailored immersive experiences to older generations who (currently) cannot leave their homes. 

  • Sony unveiled their new VR controllers. 

  • Traffic Jams, a VR simulation about signaling cars in a crossing, is coming out on Oculus Quest on 8 April. 

  • VARK is hosting a VR concert this Saturday called Cinderella switch. 

  • Virtuix nears $14m in crowd investments. 

  • VRrOOm created SXSW, and Mashable ran a piece covering its easter eggs. 

    • Having worked on Venice Film Festival as well, it looks like VRrOOm is smashing it when it comes to festivals. 

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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!