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- The Immersive Wire - 23 June 2021 (News edition) (copy 01)
The Immersive Wire - 23 June 2021 (News edition) (copy 01)
The Immersive Wire - 27 June 2021 (Sunday edition)
SUNDAY READ EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 27 June 2021
By the time you read this, I will be in the Peak District having a lovely break.
Let’s talk about reality-based platforms. I’m seeing a new trend where the new product announcements are moving from constructed virtual worlds, to importing real-life locations. So it is less about sitting in a meeting room designed for virtual conferencing, and more about sitting in a piazza in Rome while talking over work matters. There are pros and cons to both; I personally would much rather sit in a café and talk shop, but it’s certainly more distracting to work in. But the concept has wide applications across collaboration, property, and retail verticals. I started thinking about this because Varjo announced Reality Cloud. Headset users can scan their environment, then transport other users virtuall
Cool idea, right? Though expensive, too; it currently only works with their XR-3 headset, which sells for over $5,000. But in concept, it’s a wonderful way for users to import scans of their own homes or areas and share them with their (incredibly affluent) friends. For businesses, it provides an incredibly immersive way to show a property and its details, live and with other collaborators. All of this links to Varjo’s vision of the metaverse. I say their vision, because nearly every single company has their own version of the concept with no consensus on what it means. It’s like lots of different chocolate brands saying that they are the one true type of chocolate – they’re all the same, just different flavours of the same concept. But for Varjo, they want to introduce one which is grounded in reality, creating a twin of reality that people can take a look at. I really like this vision, and there is a place for it. I wouldn’t call it a metaverse necessarily; more a helpful tool for businesses to use, to help collaborate better or share spaces more clearly. It won’t be a lived-in reality, just a useful way to convey information.
Two worlds, one place. Photo credit: Varjo.
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LAUNCH TRAILER: Watch the
Q&A with...
Cecilia Lascialfari, Creative Strategist and Technologist.
What are you working on, and what’s a key learning that you’ve had from it?My goal is to find a technology that allows me to continue to evolve the creative energy that is in me. I understood that in this historical moment, of great technological power, there is a need for the creativity of artists who, in the same team of programmers, can give life to something that has not yet been invented. I am not an engineer but I love working together with constructive minds.I created the ARea6DoF.com site in 2020 to show new technologies to those who do not know them, probably first to myself than to others. I take care of organizing the AWE Nite Florence from January 2021 to show the work of Italian and foreign companies in the field of new technologies.But the need to produce and synthesize my thinking through art and technologies will explode again, into something wonderful and new. I enter the world of technology asking for "permission/authorization" and with a lot of "shyness", "respect" and "admiration" for those who have been working there for years, accompanied by "inexhaustible enthusiasm". If you had to give one piece of advice, what would you give? I would like someone to advise me and offer me technologies to test on which I can apply my creativity. But if I really had to say something to someone, I would like to say it to all the people involved in art. I would like to ask them to take a qualitative leap and broaden their vision of the world, using new materials and new tools, trying to imagine what they could do by combining technology with their ideas and I would like to teach this to the students of the Academy of Fine Arts.The artist is a “unique person”. He doesn't have to stay tied to the instrument; he must harness the power of his way of seeing so different from all the other people around him to create something new. He must not be afraid to climb a little higher step or even to go outside the box. Creatives serve the world as much as engineers, programmers, doctors serve… I believe that this historical era gives a great possibility of re-evaluation to all ingenious, enthusiastic, artistic minds.I consider myself a “lover of beauty'' (which does not mean pursuit of perfection) who is trying to apply her creativity to new technologies, new media, and experimenting with new tools and methods. I’m open to all the possibilities that may come. At this moment I’m observing everything in search of a solution for myself. I would like to be able to convey this adrenaline-fueled vision and passion to those who cannot see beyond. And maybe... even the engineers! (Which I love!) If you want to know more about Cecilia Lascialfari, click here.
Jobs boardGAME SUPERVISOR, UK. ATMOS VR is looking for a Games Supervisor. This is an interactive role that places you at the centre of the game. You will pull all the right levers and press all the correct buttons to skilfully co-ordinate the game zone, ensuring the smooth running of the experience from the comfort of the Operations Room.
ACCOUNT EXECUTIVE, UK. Rock Paper Reality is hiring an ACCOUNT EXECUTIVE who has experience in immersive technology. Ideal candidate can manage the entire sales cycle from finding a client to securing a deal to maintaining the relationship post-sale. Experience in enterprise sales, C-level presentations, and marketing desired.
BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts.
HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this.
CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole.
DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!