The Immersive Wire - 20 July 2022 (News edition)

The Immersive Wire - 20 July 2022 (News edition)

July 20, 2022

20 July 2022 //

by Tom Ffiske

Metaverse and VR/AR analysis every Wednesday and Sunday

I am loving Stray on PS5. Wandering around as a cat, through a robotic area, is a lot of fun and VERY cute.  

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TOP STORYRanking metaverse platforms

Omdia found that Roblox has risen to dethrone Fortnite in the latest edition of

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  • Think of the findings as the 'robustness' of a metaverse experience. More showing which of the titles are the most developed, compared between them all.

  • The report used five key metrics of the assessment – Scale, Monetization, Entertainment, Interaction, and Technology – and the company found that Roblox won in both monetization and interaction, while also coming second for scale.

  • Is it all hype? Don Norbury, Head of Studio at Shrapnel said: “Rather than focusing on massive virtual land sales, brand launches or recreating the world we already live in, innovation in the metaverse must be driven by real utility and use cases that can transform user experience in the long-term."

 Yuga Labs tested 4,500 concurrent players for its Otherside

  • A huge (if scripted) demo, using Improbable's technology and a range of partners to pull it off.

  • The demo showcases the tech problem of the metaverse. It needs a *lot* of computing power to pull off, and I am interested in seeing how many concurrent players it can handle over time. The tech challenge is much greater than most others with the metaverse.

  • Considering the $4bn valuation and hype behind it, its one to follow.

What are your thoughts on Yuga Labs? Join the discussion and meet like-minded professionals on the

Credit: Omdia

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OTHER STORIESGrowing over time

  • Crypto.news found that the average price for NFT art is £196.06, with the top 20% of NFT art collections earning over £6,700+ in sales over the last 30 days.

    • I am careful about NFTs, but it does show the consistent attention it has.

  • DNA VR reopened its venue in Camden, London.

    • I went to the opening of this with Lena, and it was fantastic fun. The walls were padded, the selection of games was great, and the personnel were absolutely lovely. The only thing I would improve would be to 'complete' available games so that all options are available (such as Elven Archer). Otherwise highly recommend it to any VR enthusiast in London.

  • Dubai wants to build 40,000 new roles in the city by 2030.

  • FitXR now includes classes from famed boxer Nicola Adams.

    • The team is also bringing in Zion Clark, a Guinness World Record Holder who was born without legs.

  • Frost & Sullivan thinks that the metaverse will be a $750bn opportunity by 2030.

  • Gravity Southside has London's first Hologate VR experience at the flagship venue.

  • Nissan made 'electric' art, linked to the metaverse.

  • Perfect Corp updated the YouCam Makeup AR app to include true-to-life facial hair styles for selfie photos.

  • Sky Fine Foods announced Seed Systems: Speculative Ecologies in XR Art.

    • It will open at SOMA Berlin and launch online via STYLY, from 9 - 30 September 2022.

  • Vicon launched its new flagship camera range, Valkyrie, designed for LBVR.

That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) immersivewire (dot) com. Have an excellent day!