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- The Immersive Wire - 2 September 2021 (News edition)
The Immersive Wire - 2 September 2021 (News edition)
The Immersive Wire - 2 September 2021 (News edition)

NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday (normally) and Sunday
// 2 September 2021
om my holiday with delays. Also, recently I was cited in a piece exploring an ethical code for commercial VR/AR applications.
Bytedance, the owner of TikTok,
Mirroring Facebook's endeavours in immersive, the social media company is also dabbling with virtual reality via an up and coming VR start-up. No price tag has been disclosed.
We do not know Bytedance's wider strategy with Pico, so it is worth taking a close look as the story develops.
We also don't know how much of Bytedance's business model - social media and data collection for ads - will bleed into Pico's future design.
Pico could benefit from a second-mover's advantage. Facebook splurged billions of dollars into a slow-growing market, and while the headsets and ecosystem has grown healthily, it is largely due to the large resources that Facebook has deployed to kick-start a self-sustaining ecosystem. Then along comes Bytedance and Pico, who are tapping into the market without spending the large amount that the previous company has done. A good way to save money while building on the foundations.
No Man's Sky released a new update where you are the mayor of an alien town, available on
Why mention this as a top story, you may ask? Because No Man's Sky had an epic story of redemption, and the update is another example of their strong relationship with their customers.
After a catastrophic launch, No Man's Sky started a course for improvement that surfed for many years, riding the hate and coming out with update after update of improvements, fixed, and additions. The addition of VR is one example, winning them several awards for the immersion and implementation.
The newest update is one of many, and highlights their continued strength in customer loyalty and earning trust. This video gives a great overview of what happened.

The irony is that some users selected Pico headsets to avoid the data-related concerns with Facebook-owned Oculus. Photo credit: Pico.
Quantum Digital provides creative solutions for a wide range of applications, with over twenty five years' experience providing world-class services for global brands. The team can help you with:
Find out more at their
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If you have any news stories, let us know at tom (at) immersivewire (dot) com.
Apple's Tim Cook may oversee the launch of the VR/AR category before he retires.
Side note: I think its high time we praise Tim Cook for his achievements and stop asking whether he lives up to Steve Jobs. Under Mr Cook's reign Apple's share price rose ten-fold and oversaw the launch of both the Apple Watch and AirPods, two highly-profitable areas that dominate the market.
Hexagon’s Geosystems division is pleased to announce the signing of a strategic partnership agreement with Reality in Virtual Reality Ltd (RiVR).
HTC worked with Shu Yamamoto to launch the "Step into Cat Art" virtual exhibition.
Immerse announced that the Immerse Platform is now available on SAP Store.
IrisVR and The Wild announced their official support for immersive end-to-end issue tracking in IrisVR‘s product, Prospect.
Ready Player Golf released new details for its charity event on 24 September.
The Dawn of Art, a collaboration with Google Arts & Culture, directed by Pierre Zandrowicz and voiced by Daisy Ridley, has been nominated for a Daytime Emmy.
Ultraleap announced that Steve Cliffe, CEO, decided to step down and is succeeded by Tom Carter.
Tom founded the company in 2013 and has since been the company’s CTO.
Urbanbase raised $11.1m in Series B+.
Venice Film Festival opened their VR section.
Jobs boardVR SOFTWARE DEVELOPER (Unity3D, C#), London. Valkyrie Industries, an early stage haptics start-up, is looking for a talented and experienced Unity3D developer with a passion for VR to join the R&D team. You'll be involved throughout the development cycle and must be able to evaluate new technologies, develop new experiences from scratch and optimise existing projects. Click here for more. FULL STACK DEVELOPER, remote position. Looking for a competent Software Engineer with 4+ years of industry experience to join our dedicated Web development team. This talented individual must have a vision and drive and must not be afraid to back big ideas. Click here for more. SENIOR SOFTWARE ENGINEER (Node.js), remote position. Looking for a competent Senior Software Engineer with 5+ years of industry experience to join our dedicated Web development team. This talented individual must have a vision and drive and must not be afraid to back big ideas. Click here for more. SENIOR DEVELOPER (VUE.JS), remote Position. Looking for an experienced JavaScript developer who is highly skilled with Vue.js. You will be joining our Web development team to develop and enhance customer facing Web Applications, where you will be responsible for following best practices to produce modular and maintainable code. Click here for more. QA LEAD, remote positions available. Looking for a competent QA Lead with 2+ years of industry experience to join our dedicated QA Team in Waterford. This talented individual must have a vision and drive and must not be afraid to back big ideas. Click here for more. SENIOR UNITY GAME DEVELOPER, remote position. Looking for a competent Senior Unity Developer to join our team with 5+ years industry experience. The talented individual must have vision and drive and must not be afraid to back big ideas. Click here for more. SENIOR PRODUCT OWNER, remote position. Looking for a competent Product Owner. This talented individual must have a vision and drive and must not be afraid to back big ideas. Click here for more. UI DESIGNER, remote position. Looking for a competent UI Designer. This talented individual must have a vision and drive and must not be afraid to back big ideas. Click here for more. UX DESIGNER, remote position. Are you looking for a unique challenge working in virtual & augmented reality with a bleeding-edge technology company? Then read on. Click here for more.ASSISTANT PROFESSOR IN DIGITAL MEDIA, UK. We are looking to appoint a dynamic and adaptable course director for our BA (Hons) in Digital Media to lead and deliver teaching, learning and assessment on the BA Digital Media and steer its next phase of growth. As well as a track record of academic leadership you will have extensive practical experience in digital media such as immersive storytelling (AR/VR/XR), modelling and animation, creative media design / production, or web / mobile app design and development. Click here for more.SENIOR IMMERSIVE LEARNING DESIGNER, UK. Make Real is looking to expand our digital learning team with a Senior Immersive Learning Designer. Your role will be to consult with clients in order to create exciting and imaginative design solutions. Your designs will affect behaviour change in order to deliver on specific learning outcomes, while being achievable within a set budget and timeline. Click here for more. SENIOR UNITY DEVELOPER, UK. As a growing and exciting business, we are looking for full-time talented multi-disciplinary Unity developers to join our expert team in central Brighton. Our ideal candidates will have a broad range of technical experience with a proven track record of delivering interactive Virtual & Augmented Reality projects across a range of HMD & mobile hardware. Working as part of our existing team of designers and artists, the roles will primarily involve the delivery of VR/AR projects for our global clients. Click here for more. EU ACCOUNT EXECUTIVE. Avatour is the remote collaboration platform for site meetings. Our cloud service enables full-motion 360° real-time communication, experienced via a web browser or optional VR headset. We are looking for an Account Executive to expand the Avatour business in the European Union. You’ll be initially our only salesperson in the EU, and directly responsible for the expansion and preservation of our customer base in the region. The ideal candidate will have a track record of success selling an Enterprise SaaS product, and experience in customer success as well. Click here for more.BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts. Click here for more. HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this. Click here for more. CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole. Click here for more. DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market. Click here for more. Display your vacancy in front of thousands of talented VR/AR professionals in just a few clicks. Click here for more info.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!