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- The Immersive Wire - 14 July 2021 (News edition)
The Immersive Wire - 14 July 2021 (News edition)
The Immersive Wire - 14 July 2021 (News edition)
SUNDAY READ EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 14 July 2021
England losing at the Euros was, to put it mildly, a bit of a cultural disaster on our lonely island. Nothing screams patriotism like a 19-year-old athlete abused by racist men with 19 years of doner kebabs under their belts.
EXCLUSIVE:
launched a platform that helps companies 3D print AR prescription lenses.
If it works as advertised, then this is a big boon for tech companies. A manufacturing process that can create and send prescription lenses means it can service people who need the glasses. People like me, where I am as blind as a bat.
A lot of people would benefit as most need prescription lenses, as the CEO points out. 'To compete in the race to launch consumer-ready smartglasses, eyewear manufacturers need to address prescription in their smartglasses devices,' said Fabio Esposito, Chief Executive Officer at Luxexcel. 'More than 75% of the adult world population today requires prescription lenses. Luxexcel provides a disruptive solution where smart technology is seamlessly combined with a prescription lens, rather than adding prescription power to the smart device as an afterthought.'
The technology is based on VisionPlatform 7, which is designed to print lenses for commercial glasses. It also has some flexibility, letting designers make the glasses they want.
If it works, it sets up another part of the AR glasses world. It's another part of the landscape where companies need a quick and easy way to shoot lenses to consumers, and Luxexcel is providing the platform that makes it easier to execute. I am curious to see how effective it is, and whether it can work on a massive scale. If it does, then that's one part of the supply chain done and dusted.
I would like to thank Luxexcel for allowing me to share the story first. If you want to inform your colleagues as well, share the piece today.
What do you think of the technology?
If you 3D-printed my lenses, it would be as thick as A Dance with Dragons. Photo credit: Luxexcel.
"Seeing eye to eye”: A story about Holoxica, a tech company specialised in disruptive holographic 3D solutions, as told by David Sime.
Two scientists walk into a pub. But not any ordinary pub. A virtual pub. The landlord is David Sime, CTO and co-director of Riiot (Realities in Internet of Things) Digital. (…) who tells the story about Holoxica’s Holoviewer. It’s an app that turns data into 3D visualisations, without the need for any headsets or goggles. Instead, Holoviewer uses Looking Glass Light Field 3D displays. Check out the technology for yourself.
Want your news featured here? Send me an email at tom (at) virtualperceptions (dot) com.
Avi Odenheimer wrote a great thesis on architecture and VR.
FitXR teamed up with a few music labels for its system, including Calvin Harris, Tiesto, Ella Eyre, and others.
GathR Virtual Studios raised $2.7m in pre-seed funding.
Google lost a VR/AR director to Facebook Reality Labs.
Sound talent acquisition as he specialised in immersive technologies, and another sign that FRL is digging into the area and aggressively expanding.
Lynx will launch a Kickstarter in September for its 'below $1,000' headset.
OhShape and Synth Riders teamed up to bring a DLC with the electronic sounds of Caravan Palace.
Alongside the FitXR news, it's been a music-heavy week for rhythmic VR games and fitness software. Wonder why...
Ordnance Survey, the UK's national mapping service, is working with PRELOADED to develop a world-scale AR game.
Last time I heard about the Ordnance Survey, I was 15 years old and lost in a forest in southern Wales. I wasn't the best at orienteering around a map.
Perception announced the signing of a Memorandum of Agreement with Imperial War Museums and the Science Museum Group.
PwC noted that worldwide VR revenue grew to $1.8bn in 2020.
Red 6 announced it will open a new Technology Hub in Orlando.
Steam noted that a third of users wear the Oculus Quest 2 during usage.
Rokid more than doubled its crowdfunding goal for its AR glasses.
Which is cool, but remember that it is a Kickstarter, and you can go 'oh yeah' about the OUYA.
UNIT9 turned the 'Central Feature' at this year's Goodwood Festival of Speed’s into a smartphone-friendly hybrid experience with an AR twist.
Loved the festival when I went a few years ago, and I would be curious to see its metrics afterwards - how successful was it in reaching motoring enthusiasts?
Video Interact worked with the simulation centre and stroke team at University Hospital Leicester NHS Trust to create an interactive film showing the protocols and treatment for stroke patients arriving at A&E.
Jobs board
SENIOR IMMERSIVE LEARNING DESIGNER, UK. Make Real is looking to expand our digital learning team with a Senior Immersive Learning Designer. Your role will be to consult with clients in order to create exciting and imaginative design solutions. Your designs will affect behaviour change in order to deliver on specific learning outcomes, while being achievable within a set budget and timeline.
SENIOR UNITY DEVELOPER, UK. As a growing and exciting business, we are looking for full-time talented multi-disciplinary Unity developers to join our expert team in central Brighton. Our ideal candidates will have a broad range of technical experience with a proven track record of delivering interactive Virtual & Augmented Reality projects across a range of HMD & mobile hardware. Working as part of our existing team of designers and artists, the roles will primarily involve the delivery of VR/AR projects for our global clients.
EU ACCOUNT EXECUTIVE. Avatour is the remote collaboration platform for site meetings. Our cloud service enables full-motion 360° real-time communication, experienced via a web browser or optional VR headset. We are looking for an Account Executive to expand the Avatour business in the European Union. You’ll be initially our only salesperson in the EU, and directly responsible for the expansion and preservation of our customer base in the region. The ideal candidate will have a track record of success selling an Enterprise SaaS product, and experience in customer success as well.
ACCOUNT EXECUTIVE, UK. Rock Paper Reality is hiring an ACCOUNT EXECUTIVE who has experience in immersive technology. Ideal candidate can manage the entire sales cycle from finding a client to securing a deal to maintaining the relationship post-sale. Experience in enterprise sales, C-level presentations, and marketing desired.
BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts.
HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this.
CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole.
DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!