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- The Immersive Wire - 11 July 2021 (Sunday edition)
The Immersive Wire - 11 July 2021 (Sunday edition)
The Immersive Wire - 11 July 2021 (Sunday edition)
SUNDAY READ EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 11 July 2021
Dove into the new world of Wallace and Gromit TikToks, and left it a different man.
Let's talk about hardware referrals. I've been thinking about how VR can spread a little further, and other marketing initiatives that can be used to penetrate new markets. The question was prompted by an insightful poll from
, where a quarter of Americans have tried a VR or AR headset - higher than expected - and of that number, two-thirds would definitely try it again. With that said, only 28% are excited about the technology. In short, the appetite to try it is not there; but once people try it, then it has a powerful pulling effect. What it indicates is that it needs a system where Americans can try the headset, and then are more likely to purchase one for themselves. The more chances people have to try it, the more likely they will want to return. Store activations work well, for example, or invest in LBVR with an option to buy headsets afterward. In short, consumer hardware companies should consider a referral system. Across many generations, they trust particular figures and take their views. The statistics show that VR has a compelling force behind it - one that is easier to share with standalone headsets that can travel outside a home. So the next step might be to incentivise people to refer their friends, so they can both benefit. 'But Ffiske, doesn't Facebook do this anyway?' They have a system
, but it is linked to the software rather than the hardware. We've been shown over the years that consumer headsets are a price elastic product, where the cheaper it is the more that people buy it. As noted previously, the Oculus Go sold more in the UK than the Quest at one point
not the quality of the hardware. So the incentive should move away from game purchases towards hardware price deductions, and the difference can be recuperated via purchases in the online store.So my advice: invest in good referral schemes, and the effect may snowball in the future.
There are no good referral images I can find, so here is an Oculus Quest 2. Photo credit: Oculus.
Holoxica is a tech company specialised in disruptive holographic 3D solutions. And we have a thing with hands, from holographic high fives in 3D videoconferencing without glasses/headsets, to 3D hand animations for patient education, to 3D scans of X-rays of a hand, to 3D funky physio exercises with hand tracking for hand mobility.
Matteo311, VR content creator on YouTube
What is your background? 20+ years in IT positions from intern to SRE manager. I have also been a VR Content creator since May 2019. What are you working on, and what’s a key learning that you’ve had from it? VR Content creation. I’ve had to learn various production skills, editing, lighting, basic camera work, etc. I’m also learning a lot about Youtube and VR tech. If you had to give one piece of advice, what would you give? If you want to succeed on YouTube you have to find a balance of content you enjoy making versus content people enjoy watching. You’ll also need to drop your ego, expect to fail at least at first, and always strive to better yourself. The only person to blame for your content not doing well is yourself.
If you want to know more about Matteo311, click here to find out more.
Jobs board
SENIOR IMMERSIVE LEARNING DESIGNER, UK. Make Real is looking to expand our digital learning team with a Senior Immersive Learning Designer. Your role will be to consult with clients in order to create exciting and imaginative design solutions. Your designs will affect behaviour change in order to deliver on specific learning outcomes, while being achievable within a set budget and timeline.
SENIOR UNITY DEVELOPER, UK. As a growing and exciting business, we are looking for full-time talented multi-disciplinary Unity developers to join our expert team in central Brighton. Our ideal candidates will have a broad range of technical experience with a proven track record of delivering interactive Virtual & Augmented Reality projects across a range of HMD & mobile hardware. Working as part of our existing team of designers and artists, the roles will primarily involve the delivery of VR/AR projects for our global clients.
EU ACCOUNT EXECUTIVE. Avatour is the remote collaboration platform for site meetings. Our cloud service enables full-motion 360° real-time communication, experienced via a web browser or optional VR headset. We are looking for an Account Executive to expand the Avatour business in the European Union. You’ll be initially our only salesperson in the EU, and directly responsible for the expansion and preservation of our customer base in the region. The ideal candidate will have a track record of success selling an Enterprise SaaS product, and experience in customer success as well.
ACCOUNT EXECUTIVE, UK. Rock Paper Reality is hiring an ACCOUNT EXECUTIVE who has experience in immersive technology. Ideal candidate can manage the entire sales cycle from finding a client to securing a deal to maintaining the relationship post-sale. Experience in enterprise sales, C-level presentations, and marketing desired.
BUSINESS DEVELOPMENT MANAGERS, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for three full-time B2B Sales Managers who are excited about technology advancements, and able to sell to CxO/Director level within enterprise accounts.
HEAD OF MARKETING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Head of Marketing capable of taking VRtuoso to the next level. We’re looking to make the leap to working with enterprise level companies at scale and we hope you’re the one to help us accomplish this.
CHANNEL SALES MANAGER, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Channel Sales Manager to lead the channel and reseller programmes. The role is primarily responsible for onboarding new partners, serving as the primary liaison for new partners, growing the sales of existing partners, and assisting with sales/marketing initiatives for our reseller channel as a whole.
DIRECTOR OF ENGINEERING, UK. VRTUOSO, a rapidly growing and multi-award winning company, is looking for a Director of Engineering to lead our engineering department and help us build, deliver, and maintain the leading VRtuoso Virtual Reality products for the enterprise market.
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