The Immersive Wire - 1 August 2021 (Sunday edition)

SUNDAY READ EDITIONCurated VR/AR analysis every Wednesday and Sunday

// 1 August 2021

Give someone a holographic high five.

Let's talk about the onslaught of metaverse hot takes from this week. As soon as Mark Zuckerberg's statement left his lips, the internet reeled under the weight of half-knowledgable pundits that spewed views on its future. Every immersive term and phrase fell under the planet-wide umbrella of 'the metaverse,' prompting nonsense over sense as people scrambled for quick-fire internet points. And as the week closed, and millions of laptop lids shut for the weekend, many took a sigh of fresh air and wondered, 'now what?'The hype will wither to a cooler stance soon. We're seeing the baying waves of discussions, as people reel to and fro between discussions and formulate what the metaverse actually is. The key thing to remember is that a lot of the hard work has already been done, and there is already a wealth of information to learn more about the topic. Everyone has come across Matthew Ball, but I highly recommend browsing

this depository of articles

and learn more than you can ever think about the topic. What I hope is that the content will eke its way across the 'net, and the industry finds its shape. We're all in the early days, and what we see is the formless future. Think of it as speculating on a TV show that has been commissioned to release in ten years' time; sure, we know some bits and bobs, but who knows what the final product will look like. The most important thing to remember is that no one knows what the metaverse will look like. Most established professionals agree that we don't know entirely what the first version of the metaverse will look like, but there is general consensus on what principles will underline its future. The difference is that some principles will be more valued than others; on my side I hope for interoperability, perhaps over

an OpenXR standard.

The nice thing about being at the beginning of a new industry is that we have the power to shape it as we like. I don't want to sound like an anime protagonist, but the future is truly ours for the taking. And the next right step is to ensure we cut the bull, share good-quality information, and see where the train ride goes.

On my side, I want to distinguish between multiple micro-metaverses, and the larger macro-metaverse that many people talk about.

Full piece

here

, if you are curious.

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Welcome to the metaverse, have a look around. Photo credit: Tom Ffiske.

Holoxica are architects of past, present & future holographic 3D immersive realities:

• Architects of the past: see e.g. our 3D Forensic Archeology projects with ancient murder cases and mysteries of unopened tombs with mummies;

• Architects of the present: e.g. 3D Telepresence;

• Architects of the future: e.g. 3D Avatar.

Need your own 3D immersive reality, no glasses/headsets?

Contact us!

Wendy Lamin, Managing Director at Holoxica*

What are you up to? I am the MD of Holoxica, a high-tech company specialised in holographic 3D solutions which we believe will drive the human digital interaction of the future. We bring real 3D to life without wearables. We just created a 3D Telepresence system, 3D video conferencing without glasses/goggles, finished a project about telexistence, and are about to start on a 3D animation project of a new surgical procedure for a US hospital for patient education purposes. Our work is very varied. We do a lot of things nobody else has done before, even big players. We have a history of several world-firsts.

How do you see the industry developing?

The world is moving from ‘tele’ to ‘holo’, from 2D to 3D. We believe there is a space for glasses-free 3D in harmony with AR/VR, either as a direct replacement or to complement it. In the future, all screens will have 2D and 3D depth capabilities. Many smartphones already have 3D-depth capabilities and are used for AR/VR purposes. The iPhoneX already has a built-in in-depth 3D camera. Light field technology is being developed to be the next generation of 3D imaging and display. True light field images offer view-dependent 3D data which means surfaces that respond to the scene lighting based upon the viewing angle. There are 3D light field displays coming onto the market that with one touch of a button, change from 2D into 3D. It is only a matter of time before all our screens, desktop, laptop, tablets, and phones will all have full 3D capabilities. With 5G emerging, we will all be much more connected and connectable, both in 2D and 3D.

What advice would you give anyone starting out in your industry?

Go for it and don’t shy away from equally taking on board positions early on in your career. The world needs more diverse boards, especially the tech-savvy generations.

If you want to know more about Holoxica, you can follow them on Insta, LinkedIn, Twitter, Vimeo and Sketchfab.*Holoxica was a sponsor of the Immersive Wire for the month of July, and as part of the package deal received a Q&A on the Sunday edition. Like all Q&As, it received editorial scrutiny on par with previous editions, regardless of financial interests. That means you are reading the edited Q&A at the same time as the company.

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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!