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Google unveiled new AR features in Google Maps
The Immersive Wire - 5 August 2024 (Briefing)

Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Top story: Google unveiled new AR features in Google Maps.
Event: ITW 2024 has an open call for Church of VR and XR Demo Arena.
Other stories:
Luminous receives £1m in funding.
Meta’s Reality Labs lost another $4.5bn.
Also, Meta's XR Audio SDK now has Acoustic Ray Tracing.
Snapchat unveiled more AR capabilities during the Olympics.
Trivver and Niantic announced a partnership combining Trivver’s 3D data analytics capabilities with 8th Wall’s WebAR tools to accurately measure AR advertising and brand experiences.
Virtuix, the developer of the “Omni One” full-body VR system, unveiled another 15 (of 50) titles coming to Omni One ahead of its launch in September 2024.
XREAL unveiled its newest AR glasses.
Last week mas missed due to a busy schedule. I will attempt to redraw my hours so editions are missed less in the future.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.