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EssilorLuxottica has a little back and forth with Meta and Google, according to reports
The Immersive Wire - 22 July 2024 (Briefing)
Tom Ffiske
July 22, 2024
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Top story: EssilorLuxottica has a little back and forth with Meta and Google, according to reports (analysis below).
Awards: The Immersive Wire is nominated for Best Solo, B2B, and Science & Technology newsletter at the Publishing Newsletter Awards, with the ceremony on Tuesday. Wish me luck!
Stat of the week: 82% of Roblox users love in-experience brand content.
Quote: “Something can be amazingly cool and part of the future, but not a big part of the future.” - Benedict Evans
Other stories: Venice Film Festival announced its line-up, and Geneva International Film Festival (GIFF) is doing a call for entries (more stories below).
The Boys and The Bear both feel elongated and a little too stretched.
Analysis
EssilorLuxottica has a little back and forth with Meta and Google, according to reports.
What’s happening? Meta would like to buy 5% of EssilorLuxottica, the company that makes Ray-Bans. Talks are advanced according to many reports. At the same time, Google apparently approached the company’s leadership about putting its Gemini AI assistant in future smart glasses.
Are they battling it out? Who knows. There is no substantiation to any board room shenanigans happening at the European firm. But smart glasses are ripe for innovation, and having a key AI partner is an interesting battlefield to contend with.
Other notable stories:
AmazeVR launched a new concert.
Blueplanet Explore is now out on the Vision Pro.
Captic is now in a partnership with Capgemini.
Dreamlab launched a funding call to support innovators and entrepreneurs.
Existent, a way to build VR in UE5, is now in Beta.
Geneva International Film Festival (GIFF) is doing a call for entries.
Luxsonic Technologies announced the launch of Luxsonic Spatial.
Mammary Mountain has been chosen for Venice Film Festival.
PIXO VR partnered with the Innovation Institute for Fan Experience (IIFX), Dell Technologies, Intel Corporation, and PICO XR on the ASPIRE training program.
Sandblox: The Marble Game is out on Vision OS.
Venice Film Festival announced its line-up.
VR Vision launched a whitepaper on the ROI of VR training.
Wallace & Gromit In The Grand Getaway is nominated for an Emmy, Outstanding Emerging Media Program.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.