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Bomb Pop sold 20m virtual units within the first week in Roblox
The Immersive Wire - 4 September 2023 (Monday Briefing)
Tom Ffiske
September 04, 2023
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Bomb Pop, a frozen treat, has sold 20m virtual units within the first week of its digital activation in Roblox (analysis below).
Stat of the week: The market for immersive tech displays will reach $4.6bn by 2034, according to IDTechEx.
Other stories: China Mobile has launched a specialised 5G network to support immersive technologies, RealWear unveiled the RealWear Navigator Z1, and Rokid announced the Rokid AR Studio.
Poll: 71% of Immersive Wire readers believe that September to December will be good.
Goddamn, The Bear is so good.
Analysis
Bomb Pop, a frozen treat, has sold 20m virtual units within the first week of its digital activation in Roblox.
They were available for a limited time in the top game inside of the platform, Restaurant Tycoon 2, until 5 September.
It makes me think that partnering with big games within Roblox is potentially more impactful than making your own one. The organic traffic is something to piggyback on to help reach more people.
What are your feelings about China's investments into immersive technologies?Responses may be used in the next edition of the Immersive Wire, if you add your name to the response after clicking. |
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
China Mobile has launched a specialised 5G network to support immersive technologies.
Digital Catapult will be launching the UK’s first commercially available network of advanced media production studios in London, with TARGET3D. The virtual event on this is here.
Fast Travel Games announced that Vampire: The Masquerade – Justice will launch on 2 November 2023, on Meta Quest 2, Meta Quest 3, and PlayStation VR2.
RealWear unveiled the RealWear Navigator Z1.
Rokid announced the Rokid AR Studio.
Sedaro secured a $1.5m contract from the US Space Force to demonstrate digital twins within the Orbital Prime program.
The Social VR Survey is accepting answers until mid-September.
Walmart launched Cultureverse, a gamified experience celebrating the 50th anniversary of Hip-Hop and Black culture.
Help corner
If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.
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Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.