Virtual Perceptions

By Tom Ffiske // 3 June 2020New to the newsletter? 

"I've reached the point of lockdown

Blending learning theory, gaming interaction design and technical excellence, Make Real Ltd creates immersive learning experiences based upon measured, validated outcomes. From Virtual Reality to web and mobile serious games, Make Real Ltd works with large global enterprise customers across a range of sectors, including AEC, automotive and finance.

THE BIG STORY

ova, a headset developed by a former exec at HTC. The unique sales proposition is that the company wanted to create a slick, good-looking headset where people will converse in a massive virtual world. The headset is for socialisers, chilling in virtual reality in a well-specced standalone headset. Think of it as the Oculus Quest, only slightly better and more expensive. Oh, and it has 5G as well, for the few people who are accessing the network.How to support:

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The 5G element is very progressive, if ahead of its time. 'For network operators, this is an attractive offering at a time when they are desperately looking for unique services to promote their 5G networks,' said Leo Gebbie, senior analyst of wearables and VR at CCS Insight. And the selling-point is the expansive and detailed virtual world (called Manova) which people reside in as well. But apart from that, I can't see it matching the value proposition of the Oculus Quest, which also offers an untethered way to socialise in virtual spaces. The market has established and cheaper competitors that offer similar headsets; how can it differentiate itself?

OTHER STORIES

• Future Visual joined the Weavr consortium. The team will stand alongside the Avengers-like team of companies pushing esports forwards, such as ESL, University of York, dock10, REWIND, Focal Point VR, and Cybula.

• Vobling, one of HTC's partners, has created a sophisticated VR-based training tool that lets you train against emergency fires across multiple scenarios. I look forward to trying it

• out as it looks awesome, though I don't think it includes the PR fire currently happening at Downing Street.

PEOPLE MOVES

• Immerse hires Bill Finegan as EVP North America. His role will be to "help Immerse develop a strong proposition alongside a brand that stands out in this rapidly developing market."

THE IMMERSIVE WIRE INTERVIEW

Aki Järvinen is a Senior Experience Researcher, Immersive at Digital Catapult. He helps UK businesses adopt AR and VR, and push their boundaries at the company through design and research.

FINAL WORD