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Virtual Perceptions Newsletter

Hello everyone, Something very exciting is coming on Friday next week. It's been in the works for a few years, but it is finally about to see the light of day - for better or worse. In any case, look forward to seeing the 'writing' very soon. Elsewhere, I have been writing about AR creators, and their sudden surge in popularity. I find them fascinating: a group of freelancers who saw an opportunity, dove in, and became massive names in a niche and passionate community. It was also certainly inspiring. Finally, I profiled a person who works hard to create immersive experiences, Peter Collis. Well worth a read if you want to know the gritty details behind a production. As always, if you're up for any sort of conversation, hit me up! Best,Tom FfiskeEditor, Virtual Perceptions-

Production insights: How Peter Collis managed the first live broadcast of its kind

Working in production is a daunting task, and more so when it is live. Every part of the filming must be absolutely perfect, from the stream to the video and audio quality.Peter Collis is a veteran producer in the immersive industry. After being Head of Camera Systems at Inition, Mr Collis now freelances for a few organisations, including Philharmonia. I caught wind of a great story from one of his recent projects, which I felt should be retold. The story gives a great insight into the technical side of immersive recordings, as well as what can be done if something goes wrong (and promptly saved by the skills of the team).Click here to read more.-

  AR Creators: A new channel for marketing 

When any new industry flourishes, job roles pop into existence as well. Careers which did not exist several years ago – developers, immersive producers – are created to fulfil purposes. One that has come out of nowhere is the rise of AR for marketing, and the creators who help. The topic is massive, covering everything in movies, retail, packaging, and much more. We can talk all day on the campaigns and launches which appear all the time. But behind every campaign and tool are the people who make the tools themselves, and the way they develop for their clients. Why now? Why has AR face filters risen in use over the last couple of years, and how are brands capitalising on the new trend? The answer connects to Stories on Instagram, Snapchat, and Facebook, and the influence they have on friends and family. Other innovations, such as WebAR, dramatically increase the potential audience of a product. Together, over the last few years, some budding entrepreneurs who capitalise on the trend and, over time, soared to massive popularity. Click here to read more. -

Jobs board

Virtual Perceptions will soon launch a jobs board, Employers can put up new openings which will then be seen by VR and AR professionals in the UK. If you would like to submit a job or ask for further information, please contact Virtual Perceptions at [email protected].