Apple Vision Pro caused a ruckus

The Immersive Wire - 12 June 2023 (Monday Briefing)

Author

Tom Ffiske
June 12, 2023

Executive summary

Welcome to your weekly briefing on the metaverse. Here are your snippets to sound smarter in meetings this week:

  • Headline: The strategy for the Apple Vision Pro is up for debate (analysis below).

  • Awards: The deadline for submissions for the VR Awards is 19 June.

    • Disclaimer: I am a judge.

  • Conversation-starter: Apple acquired Mira, who made AR headsets for Super Nintendo World.

  • Other stories: Bait! has an update where you can fish for treasure, UploadVR is hosting its showcase on 14 June, and Hexa announced a new initiative with Amazon (more stories below).

Getting baked in the UK sun at the moment. Also, I will be judging the VR Awards again later this year.

Tom Ffiske, Editor of the Immersive Wire

Analysis

Apple Vision Pro has a few threads of potential strategies.

  • In short, my own analysis points to the sizable customer lifetime value of purchasers. Yes, the Vision Pro is expensive. But Apple’s strategy is more focused on monetising a higher-income audience, not bringing in a wave of new people.

  • My worry is that developers would not be able to compete with Apple’s package of services, such as fitness if it decides to unveil it for the headset. One example is wellness, as it may be an uphill battle if Apple announces a mindfulness integration with its Watch series.

  • The full article can be found here, if you are feeling for a 2,500-word beef sandwich of a deep-dive.

Other notable stories

Got any stories? Let me know at tom (at) immersivewire (dot) com.

  • Apple acquired Mira, who made AR headsets for Super Nintendo World.

  • AWE has opened a call for speakers for the EU event, and has a discount for the USA event - use code '24REBOOK' for a $395 3-day pass.

  • Bait! has an update where you can fish for treasure.

  • Hexa, a 3D visualisation platform, announced a new initiative with Amazon.

  • HTC VIVE announced that its powerful and versatile VIVE XR Elite headset is now available with VIVE Business+.

  • Mattercraft, a tool for making 3D experiences for the web, is entering Beta on Tuesday.

    • Disclaimer: I used to work for the company as a PR Manager.

  • Store No8 (Walmart’s incubation arm) and Outlier Ventures announced the launch of the Store No 8 eCommerce Base Camp accelerator program.

  • Typeone brought together various artists as part of an AR exhibition in London last week.

  • Taqtile announced that it has improved the performance and usability of its Manifest enterprise platform for iPad.

  • The Metaverse & Me, an exhibition by Deepa Mann-Kler and Aura Studios, features artworks that combine cutting-edge digital animation with a soundtrack.

  • UploadVR is hosting its showcase on 14 June.

  • Wallace and Gromit in the Grand Getaway is a new VR game coming to Meta Quest.

  • Correction: In the previous edition I said the XRSI became the X Reality Safety Initiative. The company is now X Reality Safety Intelligence. Sorry.

Help corner

Need some assistance from other readers? Let me know at tom (at) immersivewire (dot) com.

  • PartySpace, a metaverse events platform, is seeking a strategic acquirer for its business, brand and technology. Run by Yurii Filipchuk, the browser-based product uniquely blends traditional video and 3D objects to create immersive experiences. If you are interested or want to have a conversation, send him a DM.

  • Lowpass is a new newsletter run by Janko Roettgers, who wrote a multitude of XR-related exclusives at Protocol. Check it out here.