Apple scales back production of the Vision Pro

The Immersive Wire - 28 October 2024 (Briefing)

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

  • Top story: Apple scales back production of the Vision Pro (analysis below)

  • Event: The Immersive Wire and City, University of London are working together for another networking event on 27 November. Come along! I am also looking for speakers, so please email if you’re interested (tom (at) immersivewire (dot) com).

  • Other stories: Batman: Arkham Shadow is now out, VIVEPORT is running a Halloween sale from now until 4 November, and IBC has launched the 2025 Accelerator Programme (more stories below).

Seeing The Dutchess this week, starring Jodie Whittaker. Curious about it!

Tom Ffiske, Editor of the Immersive Wire

Top story

Apple scales back production of the Vision Pro.

  • Why? Perhaps due to complex design issues and limited demand, with plans to halt it by the end of the year for some suppliers.

  • What’s the context? Sales have been hindered by the high price ($3,499), bulky weight, separate battery pack, and limited app availability.

Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.