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Apple released the Apple Vision Pro in the UK, Canada and Australia
The Immersive Wire - 15 July 2024 (Briefing)

Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Top story: Apple released the Apple Vision Pro in the UK, Canada and Australia (more below).
Events: FOV Ventures is demoing start-ups and founders working on next-gen technologies. It is open for applications.
Tangents series: Why I like The Last of Us Part II.
Other stories: XR Hack is coming to London 14 to 16 August, and Infinite Reality raised $350mn and made a $450mn acquisition (more stories below).
I am now part of XR Today’s XR All-Stars. I celebrated by watching the newest season of The Bear.
Analysis
Apple released the Apple Vision Pro in the UK, Canada and Australia.
Is there more to it? Not really. News this week is as parched as a mouse in the middle of the Sahana desert. We may get indications of sales figures over the weeks to come, but it would be speculation at this point.
So I have moved the rest of the news items up for this week. Enjoy. Hopefully we should get some beefier stories this week.
Other notable stories:
Infinite Reality raised $350mn and made a $450mn acquisition.
The National Basketball Players Association debuted new immersive virtual fan experiences.
Phantom Peak is running its new summer season.
I enjoyed the changes this time, with three teams competing to be winners.
Spin Rhythm XD, a rhythm game, is now on SteamVR.
XR Hack is coming to London 14 to 16 August.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.