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Why is there so much chatter about Mark Zuckerberg criticising the Apple Vision Pro?
The Immersive Wire - 19 February 2024 (Monday Briefing)
Tom Ffiske
February 19, 2024
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Mark Zuckerberg dunked on the Apple Vision Pro in a short video.
Conversation-starter: An artist is set to marry an AI partner this summer. (I can see more stories like this proliferate over the next few years, within virtual worlds).
Candidates board: Candidates are available to hire across a range of disciplines.
Other stories: XRToday opened applications for the XR Awards, Smart Retail Tech is happening in London from 27 February, and Meta settled a lawsuit with Immersion.
My research on Apple Vision Pro downloads reached a little further, including The Verge and TLDR Tech. Read the full piece to learn more.
Analysis
Mark Zuckerberg dunked on the Apple Vision Pro in a short video.
In my view, it is just PR. Meta’s CEO knew he would get a slice of the conversation if he posted a video, and coordinated it so that it compares favourably with the Meta Quest 3. By doing this, Meta became the main topic of conversation in tech circles while interest in the Apple Vision Pro is still high.
It also sucks the air out of the conversation. What is more interesting to me is how well the Apple Vision Pro is performing.
Will it move the needle? Possibly. But it makes sure that Meta’s variety of headsets stays front of mind - which Zuckerberg succeeded in doing.
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Amrax, a 3D modelling and spatial data capture company, announced a strategic partnership with network planning solution provider Ranplan Wireless.
Day Peek, a calendar and clock app for the Apple Vision Pro, is available to buy.
MeetKai and THINK450 announced a new basketball experience.
Meta settled a lawsuit with Immersion.
Smart Retail Tech is happening in London from 27 February.
XRA published their new paper, Charting the Future of Immersive Technology: Transforming Work, Education, Health, and Entertainment.
XRToday opened applications for the XR Awards.
Got a news story? Contact me with the details here.
Help corner
If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.