EXCLUSIVE: SIMULACRA unveiled two more AI tools for its metaverse platform.

Executive summary

Welcome to your weekly briefing on the metaverse. Here are your snippets to sound smarter in meetings this week:

• Exclusive story: SIMULACRA released two generative AI tools for its metaverse platform (analysis below)

• Headline: Apple is reportedly working on a way to make AR apps as simple as speaking (analysis below)

  • Also, the Meta Quest Pro is $400 off (for a short time).

• Stat of the week: One million people purchased Among Us VR, with 44,000 daily matches.

• Conversation-starter: Meta AI helped with a paper on text-to-4D asset generation.

• Other stories: Meta and the NBA are working together, Niantic released a new AR game, and Anzu secured an important patent (more below)

• Community insights: 71% of readers believe that great content will help traditional gamers engage with the metaverse.

  • "The problem with those projections is, that there are no precise definitions of the problem which is the metaverse. The only thing we have right now is a book and a vision. And too many people do not have any knowledge about what is actually being developed." - Thomas Riedel, Metaverse Podcast.

Analysis

EXCLUSIVE: SIMULACRA unveiled two more AI tools for its metaverse platform.

• What are the tools? Text-to-architecture allows creators to update the walls, flooring, and artwork within the virtual apartment layout, in real time. Text-to-fashion allows users to generate avatars and apparel, based on inputs before deployment. Both tools only work within the SIMULACRA platform, and they will be available from today.

• The tools palette-swap items, rather than create objects. When I had a go, I swapped the textures of shoes, walls, and jackets. I imagine that AI-generated objects, like chairs, would be a game-changer for virtual platforms.

• "We believe that AI is a key component in the democratization of content creation for the next generation of digital experiences," said Amir Berenjian, CEO of REM5 STUDIOS. The team is not the only one, with NVIDIA updating its Omniverse platform to include generative AI.

• Will we see more AI tools in other metaverse platforms? I have no doubt. The AI team at Meta unveiled a paper exploring text-to-4D generations, which can bring 3D assets into virtual worlds. But I would be interested in seeing if easier-to-use tools will bring in more users towards any platform. I can see how generative AI will bring in more users, tantalised by the ease of access.

Apple is reportedly working on a way to easily make apps for its upcoming headset, according to The Information.

• What is Apple working on? According to the report, the company wants to make it as easy as possible to create AR apps. One component is making it as easy as 'speaking to Siri,' which implies a voice-related option. The second is scanning objects in the room via the headset, to improve them into virtual apps.

• Big deal if so. Apple always puts user experience at the centre of its ethos, and it makes sense to make world generation as seamless as possible. The better the tools, the more likely we will see AR apps populate the marketplace.

Discuss on Discord | Follow on LinkedIn | Follow on TikTok

Other notable stories

Got any stories? Let me know at tom (at) immersivewire (dot) com.

• Anzu secured a patent for tech that can measure ad viewability in virtual worlds.

• Apple may accurately replicate a user's face and body for FaceTime calls in its future headset.

  • Treat rumours with salt, but I trust Mark Gurman.

• AWE announced 150 projects that will advance to the ‘MVP phase’ of the $100,000 XR Prize Challenge.

• Bodyswaps and Meta Immersive Learning announced the list of higher and further education institutions to participate in the Immersive Learning Pilot Programme.

• Emperia, a virtual e-commerce company, raised $10m in seed funding.

• ENGAGE is using ChatGPT to create an AI assistant called Athena.

• Gemba, a VR training company, raised $18m in funding.

• London is engaging younger folk with a Minecraft challenge.

• Meta and the NBA announce a virtual experience and clothing store.

• Niantic released NBA All-World, an AR basketball game.

• Polys Awards, a set of webXR accolades, will happen on 5 March.

• Remio, a metaverse-as-a-service platform, launched on the Meta Store.

• San Holo and LP Giobbi launched their own Lenses with Minibeats, using their hit songs.

• Triumph of the Spirit is the first 360-degree tour of Auschwitz.

Help corner

Need some assistance from other readers? Let me know at tom (at) immersivewire (dot) com.

• Helen Ponsford (Senior Programme Editor): The Economist is looking to speak to industry experts to research the agenda of The Economist's Enterprise Metaverse Summit taking place in London 27th - 28th June 2023. The event will help senior leaders build and benefit from digital twins to enhance productivity. If participating would be of interest to your company, please get in touch with Helen to discuss.

• Headonists, a UK-based XR community, is looking to compile XR-related events within a single calendar. The calendar itself can be found here, and the submission is here.

That's all for this week! Want to have a chat, let me know about a news story, or talk business? Contact tom (at) immersivewire (dot) com. Have an excellent day!