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The Immersive Wire - 3 March 2021 (News edition)
NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday and Sunday
// 3 March 2021Been forwarded the newsletter? Consider
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Over the last year, I have noticed that Immersive Wire readers want two things: a short digest of the news that matters; and a longer analysis on important trends. It is difficult to service both in the same email, so I decided to make a new edition for Sunday.
, but in summary:
Wednesdays: Readers receive a concise VR/AR digest of the news that matters, with light analysis;
Sundays: Readers receive a longer analysis usually for the main story, with a Q&A from an interesting person I've come across in the industry. The Q&A next weekend will be with Timmy Ghiurau, Innovation Lead at Volvo Cars.
This means the Wednesday newsletter can be even shorter, dedicated to being a digest for the people who don't have enough time during their work day. On Sundays, as work ebbs down and people sit with their tea or coffee, readers can read something slightly longer with insights from executives. I hope you enjoy the new format, and if you have any questions please let me know!
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Top story, with analysis
Want to contribute a new story? Send an email to tom (at) virtualperceptions (dot) com.Microsoft showed off Microsoft Mesh, and it profiles their software-first approach.
At Microsoft Ignite, the company showcased what is best described as immersive Microsoft Teams. While dozens of companies are exploring the application of mixed reality technologies in meetings, Microsoft batted out their own solution.
Perhaps most importantly, it works across HoloLens 2, 'most virtual reality headsets,' PCs, and phones/tablets, with plans to add to Teams in the future. A software-focused approach rather than on hardware, which makes sense for a company that provides core services.
With the technology there, I now wonder which type of devs will use it. Will it mostly be gaming (Niantic demonstrated an example), or perhaps business-orientated? I presume the latter, but it's interesting that Microsoft used consumer examples in their B2B keynote.
Other stories
1Spatial expects their revenue this year to be in excess of £24m.
ABI Research identified 12 AR companies as 'key innovators.' No prizes for guessing who they are.
Anne Widdop announced that she secured £200,000 to fund its VR training business.
Arthur announced the availability of a consumer version of its meeting app in the Oculus store.
Avantis Systems launched a VR tool for schools to create breaktime-like fun and combat loneliness among children. It is available for free to all schools.
AWE announced a new workshop on mastering VR collaboration in the workplace. The discount code for 20% off is: XRC20D
Bodyswaps launched its Career Mindset Development programme.
Concept3D announced that the company is offering its software at no cost to the end of 2021.
DYSPLA looked closely at neurodivergence and VR.
Niantic showed off Pokemon Go with Microsoft Mesh, as a case example.
It seemed tightly edited and scripted, so I am curious to see it used outside of controlled environments.
Qualcomm announced a reference design that can handle both tethered and on-board processing, perfect for AR headsets.
So far Qualcomm is the loudest company to be advertising its work with chips and XR.
Psychic VR Lab announced $8.5m in funding from venture capital companies.
Scope AR launched their browser-based AR platform.
Shocap Entertainment secured its second Epic MegaGrant to launch LiViCi.
Spotselfie announced its new patent for its AR app. It gives users greater control over who can see, find, and interact with their content in the AR social network.
StoryFutures Academy launched another round of its Train the Trainer programme, awarding £110,000 to seven university projects.
The Wild acquired IrisVR, the first VR software on the market for AEC professionals.
VR Education's revenue increased by 38% this year, with 60 contracts signed in 2020.
As I said before, the company is worth a watch because of its rapid growth.
Finally, I am available for freelance help as an experienced VR/AR professional, focused on marketing and PR. If you need any help, either reply to this email or message me / check out my creds on LinkedIn.
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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!