The Immersive Wire - 26 May 2021 (News edition)

The Immersive Wire - 26 May 2021 (News edition)

May 26, 2021

NEWS DIGEST EDITIONCurated VR/AR analysis every Wednesday and Sunday

// 26 May 2021

Had a lovely chit-chat with Dinesh Punni; worth a watch if you want to see what this cynical brit looks like.

 

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The WebXR Developer Summit ran yesterday, with some great contextual insights:

  • Exporting WebXR from Unity is viable, but build sizes and download times are major downsides;

  • WebXR needs to reach the Candidate Recommendation stage for a chance to become a W3C official standard;

  • We must ensure that development is conducted safely, and without imposing on the user's privacy;

  • There are many different services which help developers support their growth.

Kent Bye made a great summary of the event, which can be found

.On my own thoughts: I am slightly biased as I am a sponsor for the event, but I do believe that WebXR technologies have a bright future. The less friction there is for access, the more likely it is that people will adopt the technologies. Friction beats fidelity.I've come across several app developers who are limited to created app-only variations of their experiences, as the workload and capabilities require the heavy lifting. And for many types of experiences, that is okay. But for those who want a quick jump into the world of WebXR, any sort of waiting is unenviable. Why download an app over ninety seconds for a thirty-second experience? Or while shopping, why force people to download an app when they can scan a QR code with their phone? Currently there are a range of tools and approaches being built to create browser-based experiences. What I am looking into is which ones developers leap onto, and the kinds of great experiences they will make over the future. The WebXR Developer Summit was a great showcase of the potential.

What do you think of WebXR?

Contribute to the discussion

My first time sponsoring an event, putting money where my beliefs lie. Photo credit: WebXR Developer Summit.

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Other stories

Want to contribute a new story? Send an email to tom (at) virtualperceptions (dot) com.

  • Airmeet, a collaboration platform, released their mobile app.

  • AWE Nite Florence is hosting an event on XR glasses in the enterprise space.

  • Byte created an innovative ‘Map Your Future’ AR experience for those offered a place for Middlesex University, London.

  • Cyan Planet launched How is the Water, where you can become a dolphin.

  • East City Films worked with Arsenal Football Club and Sportsbet.io to to bring footballers into the living room.

  • Eurovision had a little section that included AR. The (older) video demonstrates its effects.

    • This is more of an excuse to comment on how hilarious that the UK got 0 points. Wow, we are an actual joke in Europe aren't we?

  • FitXR announced the launch of its third studio, HIIT.

  • Mark Zuckerburg may have accidentally confirms Onward 2.

  • MeKiwi unveiled a fully immersive Finnish Winter War VR experience, which uses an actual gun for full immersion.

  • Nreal unveiled the Nebula 2, their interface system for their glasses.

  • Reach Reality Marketing has been launched. Congratulations! 🍾

  • Spotselfie announced the launch of its downloadable beta, where people can place AR user-generated content over a live world view.

  • Technicolor turned their Production Services division into Technicolor Creative Studios, which will help it dip into XR more.

  • VR/AR Global Summit is happening next week; visitors can sign up here.

  • Wilkins Avenue AR introduced a new retail experience at at Lancôme’s flagship store in Paris.

  • XR Central announced the beta launch of the guided tour functionality of their CUBE platform.

Jobs board3D ARTIST: Futurus is looking for a 3D Artist who has experience with the 3D model pipeline, is a creative problem solver, and can produce mobile-optimized VR-ready art assets for an immersive experience.

MID-SENIOR FRONT END DEVELOPER (JavaScript, WebGL), UK. Continue the development of Fixie's first-of-a-kind architectural 3D printing platform by integrating extended reality presentation authoring tools.

JUNIOR-MIDWEIGHT WEB DEVELOPER (C#, .NET Core), UK. Looking for a web developer looking to work in immersive-related technologies.

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That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) virtualperceptions (dot) com. Have an excellent day!