The Immersive Wire - 10 July 2022 (Sunday edition)

The Immersive Wire - 10 July 2022 (Sunday edition)

July 10, 2022

10 July 2022 //

by Tom Ffiske

Metaverse and VR/AR analysis every Wednesday and Sunday

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TOP STORYPredictions and activities

Billion Dollar Boy surveyed US and UK respondents on the metaverse, and

  • 40% of Gen Z are 'already active' in the metaverse. Based on the report, the statistic is linked to people attending virtual events, handling NFTs, and accessing platforms like The Sandbox. I am personally unsure if the statistic is too wide and vague to have credence, but there is no doubt that tech-native younger generations are rampant on these services.

  • 22% of UK respondents can confidently define the metaverse to another. Not a surprise, but it is also interesting that marketeers are so invested in building a strategy around something which consumers are confused by. A communications gap, for sure.

  • Unlike other studies, this one defines the metaverse at the beginning - which is much appreciated, as a definition can sway the results of any metaverse investigation wildly.

  • If you are interested in the creator economy, it is worth a look. If you want to talk about the creator economy, consider dipping into the Discord and join the debate.

 Meta will call the next headset the Quest Pro,

  • The device will cost more than $1,000, and will have more processing power than the Quest 2 to cater for newer capabilities.

  • No much more to say here, except it corroborates with the drips of info that Meta dropped over the last few months. But what I am curious to hear is whether there is a more enterprise focus, or if there will be a consumer element as well. Will it be geared strictly towards the profitable enterprise side? Or will we see VR devs announce some wild experiences that more affluent fans can access

What are your thoughts on the creator economy? Join the discussion and meet like-minded professionals on the

The Marketer's Guide to the Metaverse is now available for free. Get key insights on how top marketeers are tapping into the potential of the metaverse, and help your business capitalise on the next emerging trend in a tasteful and authentic way. Check out The Marketer's Guide to the Metaverse.

Q&ARunning a YouTube channel

Casandra Vuong, Owner & Content Creator of the 'Cas and Chary VR' YouTube channel

Note: The below is a re-run from a Q&A in March 2021, and is one of my favourites from the year. Enjoy! Why did you start on YouTube?We started the channel without any expectations, it was purely out of our passion for the tech and we wanted to see if we could somehow get more people into it as we wanted to share the love. We really didn't expect people to actually watch the videos.We were just intrigued by Virtual Reality technology ourselves. It was in 2016 when we just bought our first VR headset and we were completely sold. Discovering worlds and playing with it every day. However, we soon noticed that there was a lack of information available online. This was mostly at times when we were looking for information on games or had technical issues. That's when we thought, why not share what we learn and see if it will help others? And soon, we noticed that our videos would get traction and that gave us more drive to just keep going :)How has been your growth, and what helps it?I think our growth has been slow, but steady. What has helped our channel the most is when I started to work full time on the channel. Back when we started, we both juggled our full-time jobs with the channel so that didn't leave much time to think about what our value proposition is, like what exactly our target audience would like to see.When I saved up enough and quit my job, I had much more time to do research, planning, and promotion. That's when I noticed that people were also looking for informative videos on both software and hardware. I used to work as a software developer, so figuring out software was already my thing. I started making more technical and informative videos alongside our game reviews. So there was a bit of a shift in our channel. We have now become kind of a hybrid channel of informative videos while staying cheerful and playing games as we still love that. Chary was happy too as she could spend more time on the creative side and go more behind-the-scenes. That's what worked for us and has helped our growth tremendously.What's been your most insightful take from the last few months?There is no doubt that Virtual Reality is here to stay and will accelerate out of the pandemic with remote work becoming the new normal, Valve looking into brain-computer interfaces, NFT's becoming mainstream, the ability to make money while playing games on the blockchain. This all indicates to me that a 'Ready Player One' future is much closer than we think. But, maybe, just maybe, I am living in my own bubble, but it excites me and I think that's important. Staying excited about what you do, as that's in my opinion, the only way you can spend so much time on it without losing motivation.

If you would like to learn more about Cas and Chary, check them out on their YouTube channel.

That's all for this week! Want to have a chat, let me know about a news story, or talk business? Either reply to this email, or contact tom (at) immersivewire (dot) com. Have an excellent day!