Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Apple is discussing making a cheaper headset using an iPhone chip and no external display (analysis below).
Stat of the week: “Phygital” is estimated to be worth $216trn by 2030, according to Leta Capital.
Other stories: China Daily unveiled an NFT platform, and Microsoft revealed a design for AR glasses (more stories below).
Short one this week. Also, I will be attending Stereopsia Europe - let me know if you are coming too!
Analysis
Apple is discussing making a cheaper headset, using an iPhone chip and no external display.
According to Bloomberg, the aim is to make a headset that is between $1,500 and $2,500 using chips on the lower end of power. The headset could have launched in 2025 but has been pushed back, according to sources.
Why does it matter? As a price-elastic market, a cheaper headset would capture more of the market. But with such a long tail for immersive hardware, it looks like the first generation will be around for at least a year.
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Angry Birds VR: Isle of Pigs is available on PlayStation VR2 for $19.99.
China Daily unveiled an NFT platform.
INSEAD launched an XR immersive learning library for management education and research.
Microsoft revealed a design for AR glasses.
Naer, which helps teams improve their creativity and relationship-building, launched with Meta Quest 3.
NBA launched a virtual team store.
New Fantasy is a gaming experience where you can battle mythical monsters with the physicality of real-world movement.
Help corner
If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.
Haven, a VR wellness company I am advising, is conducting a user testing program to get early access to our XR wellness platform, with sessions created by world-leading experts. Click here to sign up.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.
