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Apple may make a cheaper headset with no external display
The Immersive Wire - 16 October 2023 (Monday Briefing)
Tom Ffiske
October 16, 2023
Executive summary
Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:
Headline: Apple is discussing making a cheaper headset using an iPhone chip and no external display (analysis below).
Stat of the week: “Phygital” is estimated to be worth $216trn by 2030, according to Leta Capital.
Other stories: China Daily unveiled an NFT platform, and Microsoft revealed a design for AR glasses (more stories below).
Short one this week. Also, I will be attending Stereopsia Europe - let me know if you are coming too!
Analysis
Apple is discussing making a cheaper headset, using an iPhone chip and no external display.
According to Bloomberg, the aim is to make a headset that is between $1,500 and $2,500 using chips on the lower end of power. The headset could have launched in 2025 but has been pushed back, according to sources.
Why does it matter? As a price-elastic market, a cheaper headset would capture more of the market. But with such a long tail for immersive hardware, it looks like the first generation will be around for at least a year.
Other notable stories
Got any stories? Let me know at tom (at) immersivewire (dot) com.
Angry Birds VR: Isle of Pigs is available on PlayStation VR2 for $19.99.
China Daily unveiled an NFT platform.
INSEAD launched an XR immersive learning library for management education and research.
Microsoft revealed a design for AR glasses.
Naer, which helps teams improve their creativity and relationship-building, launched with Meta Quest 3.
NBA launched a virtual team store.
New Fantasy is a gaming experience where you can battle mythical monsters with the physicality of real-world movement.
Help corner
If you have a problem that you think could be solved by another reader of The Immersive Wire and would like to be connected, let me know at tom (at) immersivewire (dot) com.
Haven, a VR wellness company I am advising, is conducting a user testing program to get early access to our XR wellness platform, with sessions created by world-leading experts. Click here to sign up.
Note: The Immersive Wire is run by Tom Ffiske, who also works within Accenture’s metaverse group. The contents of the newsletter should not be regarded as Accenture’s views.