• Immersive Wire
  • Posts
  • Amazon is developing consumer AR glasses codenamed Jayhawk (Report)

Amazon is developing consumer AR glasses codenamed Jayhawk (Report)

The Immersive Wire - 15 September 2025

Executive summary

Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:

  • Top Story: Amazon is developing consumer AR glasses codenamed Jayhawk (analysis below).

  • Report: XR4Europe’s new report shows Horizon 2020 funded 91 XR projects with €336.6m, while Horizon Europe has already supported 91 projects with €329.1m and is on track to exceed H2020 funding by over €100m before 2027.

  • Study: A new study found that adding virtual plants to a VR office environment did not affect users’ path steering performance, with participants completing tasks in similar times across biophilic (nature-inspired) and non-biophilic settings.

  • Other stories: KitBash3D and Greyscalegorilla have merged to combine their 3D asset kits and motion design tools, aiming to accelerate R&D, expand libraries, and streamline workflows for creators.

I have a car! Now I can drive anyone around the bend.

Tom Ffiske, Editor of the Immersive Wire

Top story

Amazon is developing consumer AR glasses codenamed Jayhawk, according to The Information.

  • What are its features? We do not know much, but it will have a full-color display, microphones, speakers, and a camera. It is targeting a 2026 or 2027 launch.

  • Don’t they have glasses already? Kind of. It is in limited use for drivers, designed to give drivers turn-by-turn navigation on a small display. This is a more consumer one.

Other stories

  • Copresence AG has launched Version 1.0 of its AI-powered 3D avatar platform, introducing improved realism, lighting correction, and hair generation for quick smartphone-based scans.

  • Industrial Light & Magic and Lucasfilm will release Star Wars: Beyond Victory – A Mixed Reality Playset on 7 October 2025 for Meta Quest 3 and 3S.

  • KitBash3D and Greyscalegorilla have merged to combine their 3D asset kits and motion design tools, aiming to accelerate R&D, expand libraries, and streamline workflows for creators.

  • Former Meta researchers told a US Senate panel that the company shut down internal studies revealing children’s exposure to explicit content in VR, claims Meta denies as a “false narrative.”

  • PulseJet Studios and Björk have released Vulnicura VR – Remastered for Apple Vision Pro, featuring enhanced spatial audio and updated visuals.

  • Somerset artist Tina Salvidge, in partnership with Somerset Film, has created a VR version of her studio for Somerset Open Studios to improve public accessibility.

  • South Tyneside and Sunderland NHS Foundation Trust has won the 2024 Nursing Times Award for Technology and Data in Nursing with a VR learning programme designed to expand clinical placements and support student competency.

  • Tend VR, in partnership with We are Farming Minds and the DPJ Foundation, will launch a VR-delivered mindfulness-based cognitive therapy study for UK farmers this October, funded by SBRI.

  • Transport for Wales has introduced VR training for train managers using Denova’s Dispatch Simulator, making it the first UK train operator to adopt the technology for this role.

Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.

All spelling mistakes are deliberate, actually.