The metaverse has evolved dramatically for some time, and a lot of noise has evolved alongside it as well. With the sheer volume of opinions and insights that are regurgitated across the web, it is important to focus on the trusted writers and analysts that cut through the fat. Metaverse newsletters provide a concise and direct way to receive the analysis on a regular basis. For example, trust in metaverse analysis is vital, and a trustworthy metaverse newsletter is important.
So what are the best newsletters? Which ones explore spatial computing in the best way possible, while also helping your business reach new heights? As someone who has been writing about the industry for quite some time, here is a selection of newsletters that I myself follow as part of my reporting. All of them are suitable for different reasons, so it is scoping out what might work for you.
The Immersive Wire
With a list of top newsletters to consider, it’s best to note that I run my own one as well. I have my own spin on the industry, providing a comedic overview of what is happening with a news digest every Wednesday, and a longer read every Sunday. I have a particular specialism in marketing as well; how can an immersive company portray themselves so that they can drive more sales for their industry?
Overall the newsletter tries to be as concise as possible, giving the right information as directly as possible in order to help professionals in the sector level up their knowledge. If that sounds like it’s of interest, then the metaverse newsletter might be for you.
Inside runs a network of newsletters that all explore different parts of technology, and they all interlink together when it comes to content. But one I want to focus on is Inside XR, which takes a look at immersive technologies as a whole. After covering virtual and augmented reality, the newsletter now covers more items when it comes to the metaverse.
Yet compared to other metaverse newsletters, it also focuses more on NFTs, covering how companies are either acquiring land on sites like Decentraland, or how brands are selling virtual goods across the web. Not all newsletters have such a focus on cryptocurrenices or NFTs; but if it sounds good for you, then it is worth taking a look.
By comparison, Transmutable News focuses more on the open web as well as the safety agreements that companies should employ when deploying immersive technologies. The metaverse newsletter is very short, covering just a few stories each week as it taps into what is happening in the industry. But the author has a great tone of voice, and his passion bleeds into the email as he covers what he considers to be the most interesting updates of the sector.
If you are looking for a straightforward digest on web3 with a no-nonsense approach, then this is one for you.
TIME – Into the Metaverse
TIME magazine is a juggernaut in the industry, covering the cultral events of the world with a finesse and charpness that is envious to most writers. With a global perspective, their news and analysis across politics and culture has a real cut-through with their audience. On top of all of this, they write one of the best metaverse newsletters out there.
The newsletter takes into account all the developments of the metaverse, but in a wider perspective. While Transmutable News looks at the technological advances of the sector, TIME focuses on the wider ramifications on society alongside the roles of big players like Meta or Epic Games. One to look into if you want a mainstream perspective.
The Drum – Inside the Metaverse
The Drum is one of the best marketing publications out there, focusing on the marketing trends and activities that resonate with the public. While it focuses across Europe, APAC, and the US, it covers everything that a Chief Marketing Officer would consider when it comes to their sector. As the metaverse became such a hot trend in their area, The Drum delivered their own newsletter to see how it impacts their industry.
With a specific focus on marketing, it covers how spatial technologies are being used by brands as part of their integrated strategies, directing readers to relevant articles that they have written on the topic each week. If you are as into marketing as I am, then it is one of the best metaverse newsletters to sign up for.
Consider the best metaverse newsletter
So there you have it! What do you think of the list as a whole? If you have any questions, do let me know and happy to tweak with new additions over time. But in any case, I hope you find the list helpful with your own research.
Editor, Immersive Wire
Tom Ffiske is the Editor of the Immersive Wire, a twice-weekly newsletter on the immersive industry.