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Snap and Meta making key movements

By Tom Ffiske
VR/AR and metaverse analysis every Wednesday and Sunday // 4 May 2022 

You are either terrible at bowling, or you get strikes constantly. There is no in-between.

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The Roadmap of Meta

Snap unveiled new features related to their AR shopping capabilities. 

  • One is called Dress Up, a new feature where items can be worn as 3D models before buying. 
  • Don’t sleep on Snap; the company has a lot of penetration in the US, and its focus on e-commerce is lucrative and well-placed. It will not surprise me if Instagram rolls out its own variant in the future. 

Meta has a roadmap for their VR headsets and AR glasses, according to a report from The Information. Make sure to read the full piece and support the publication, but the summary is that:

  • 2022: Project Cambria launches, costing $799.
  • 2023: Project Stinson, another Quest headset, launches.
  • 2024: Project Funston, a sequel to Cambria, launches alongside Cardiff, a separate Quest headset. On AR glasses, Project Nazare and Hypernova will launch in the same year.
  • 2026: A lighter version of the high-end AR glasses launches
  • 2028: A third version of the AR glasses launches.

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Niantic working with Digital Catapult

Got a story? Let me know at tom (at) immersivewire (dot) com.  

  • 3lbXR has partnered with Tucson Medical Center (TMC) to develop four new medical training applications for hospital staff.
  • ARuVR announced that it has entered into a strategic commercial partnership with Virbela. 
  • Blaston received a major update. 
  • Digital Trade and Data Governance Hub announced their new event in June. 
  • Fast Travel Games announced that Cities: VR is now available for Meta Quest 2. 
  • Immerse Global Summit (formerly VR/AR Global Summit) is heading to Europe this autumn.
  • Kairos announced that Museum of the Bible will premiere a one-night gala experience entitled Blessing of the Elders on 23 June. 
  • Niantic is partnering with Digital Catapult, on an AR acceleration programme, called the Niantic Lightship Augmented Reality Accelerator.
  • Varjo announced the availability of its Varjo Reality Cloud platform.
  • Visionary Training Resources Inc. announced that it has joined the Qualcomm XR Enterprise Program.
  • XRHealth announced that theirVR/AR therapy is now available in the United States to treat patients with autism. 

Jobs board

DISTRIBUTION AND TOURING PRODUCER. Marshmallow Laser Feast is looking for someone to join our team as a Distribution & Touring Producer. You will have a desire to work at the bleeding edge of immersive storytelling and help shape how that work is distributed globally. We see the development and distribution of MLF’s own work as key to the future success of the business, a key revenue stream and integral in building global brand awareness. This new role will be a vital part of the core team that formulates and realises this ambitious vision. Learn more. 

Find more roles here. 


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Curated by Tom Ffiske every Wednesday and Sunday, and enjoyed by over 5,000 professionals.

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Meditative with the VIVE Flow. Photo credit: Tom Ffiske

Tom Ffiske

Editor, Immersive Wire

Tom Ffiske is the Editor of the Immersive Wire, a twice-weekly newsletter on the immersive industry.