Skip to content

Privacy and Cookie Policy

Who runs this site?

My name is Tom Ffiske, a PR professional based in London. I am the owner and the manager of this website and all the personal data with it associated.

I care about the privacy of my readers and I try to do my best to protect it. If you have any privacy-related problems or you do want to ask clarifications on this privacy policy, feel free to contact me at tom@virtualperceptions.com.

What personal data we collect and why we collect it


If a visitor decides to register to Virtual Perceptions newsletter, this website will store in my system his/her IP address, his/her first name and his/her e-mail address. It will also save analytics regarding the number of clicks on the links inserted into the e-mails and the opening rate of the sent e-mails.

This data will be saved in the database so that it is possible to provide visitors the newsletter service, that offers news and updates about virtual and augmented reality on a monthly / bi-monthly basis. This data is fundamental to provide the service and to offer also personalized e-mails, if required. The analytics are important for me to track the success of the various e-mail that I sent, so that I can detect what are the most interesting topics for the subscribers. The newsletter is an optional service of Virtual Perceptions, and every user can enjoy the website even without it, so even without leaving me this personal data.

The newsletter is managed through Mailchimp, which is known for its security and stability.


Virtual Perceptions operates as a sole trader, and uses Stripe to process payment transactions. The site does not store the payment details in any way, and steps have been taken to ensure that they can be made safely and securely. If there is an issue with payment after a job ad has been posted, I reserve the right to follow up and request that a payment is made in good time.


By accepting the Privacy Policy, you also accept the ethical stance that I hold myself accountable for.

Virtual Perceptions is an independent website. Any and all opinions expressed are solely owned by the website, not with other parties which team members may be connected with.

If a news story is relevant to the readers, but is connected to the writer, then it will be marked with an asterisk with an official declaration of interest for complete transparency. Any articles written about the relevant company and its competitors will be handled with care and fairness.


When visitors leave comments on the website, I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection through Akismet service.

An anonymized string created from the visitor’s email address (also called a hash) may be provided to the Gravatar service to see if the visitor is using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.

After approval of the visitor’s comment, his/her profile picture is visible to the public in the context of the visitor’s comment.

This website uses DISQUS service to provide its visitors a better interface for commenting. DISQUS will collect the commenter’s name, avatar photo, IP address, website, e-mail and comment text, that are visible to me in the administration panel and to the public in the context of the visitor’s comment. DISQUS privacy policy can found here: https://help.disqus.com/terms-and-policies/disqus-privacy-policy.

DISQUS is a 3rd party that will manage the visitors’ personal data and has been chosen because it is a high quality service and offers a common commenting ecosystem that let the user comment on various websites using only one account.

Contact forms

If this website offers contact forms, it is to let the users interact and communicate with me. Such forms will automatically send an e-mail to me and all the data the visitor will enter there (name, surname, e-mail, e-mail text, etc..) will be used and processed only to let him/her send the e-mail. They will not stored in my databases in any way.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use of cookies, embed additional third-party tracking, and monitor the visitor’s interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


This website uses Jetpack analytics by Automattic to better understand the tastes of its readers and provide always a better service. Regarding Jetpack, the following is a reference to the data it uses.

Data Used: IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Important: The site owner (that is: me) does not have access to any of this information via this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used for the sole purpose of powering this feature.

Activity Tracked: Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country. When this module is enabled, Jetpack also tracks performance on each page load that includes the Javascript file used for tracking stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, Javascript files, CSS files, etc.).


We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).


If the visitor leaves a comment on my site he/she may opt-in to saving his/her name, email address and website in cookies. These are for his/her convenience so that he/she do not have to fill in the details again when he/she leaves another comment. These cookies will last for one year.

If the user has an account and logs in to this site, the system will set a temporary cookie to determine if his/her browser accepts cookies. This cookie contains no personal data and is discarded when he/she close your browser. If the user edits or publishes an article, an additional cookie will be saved his/her your browser. This cookie includes no personal data and simply indicates the post ID of the article he/she just edited. It expires after 1 day.

The website also stores a cookie to remember if the visitor agrees with the cookie policy of the website itself.

Other cookies are used to track the visitors’ usage of the system and calculate aggregate analytics data that are used to understand how the website is performing and what the average user likes to read, so to improve the quality of the published articles. No personal data is stored.

Virtual Perceptions also uses advertisement system by Google Adwords and Facebook Ads to sustain the expenses of the website infrastructure. This third party can set cookies to allow the ad server to recognize the visitor’s computer each time they send him/her an online advertisement to compile information about him/her or others who use his/her computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to him/her. This Privacy Policy covers the use of cookies by The Ghost Howls and does not cover the use of cookies by any advertisers. You can have a look at Google partners privacy policy by following this link.

Who we share your data with

I’ll make sure to share the data your provide to me only when strictly necessary, for instance when asked by the local authorities.

Before being handled directly by me, your data can pass through the tools that I use to manage this website, that is WordPress (privacy policy: https://automattic.com/privacy/). Some of these companies (like Automattic and BlueHost) are not based on the EU, but they are all GDPR compliant.

I may also share your data with my collaborators that help me in managing the website. In case of technical failures, where I need the assistance of a third party, I could have the necessity to share your data with it to let it help me in solving the issue.

Some aggregate data regarding the analytics of the website may be shared with third parties or shared on social media, but these data will be completely de-identified.

I also use third party services to offer you a better experience on this website, like for instance social media integration. Regarding these services, that will take your data through the use of my website (e.g. Twitter, Facebook, etc…), I kindly invite you to refer to their privacy policy to evaluate their usage of data.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so this website can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register to my newsletter, the data will be retained indefinitely, to continue providing the requested service. Notice that I’ll hold also the data about the users that have not confirmed the subscription or that have canceled from it, to let them (re)subscribe easily later. Anyway, all users can see, edit, or delete their personal information at any time using the links inside the e-mail sent by the newsletter. Website administrators can also see and edit that information. In case of problems with the management of the data, you may contact me and ask to solve your issues.

What rights you have over your data

If you have an account on this site, or have left comments, or have subscribed to the newsletter, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you.

This does not include any data I am obliged to keep for administrative, legal, or security purposes.

Your rights on your personal data include the following:

  • Request access to your personal data;
  • Request correction or deletion of your personal data;
  • Object to our use and processing of your personal data;
  • Request that we limit our use and processing of your personal data; and
  • Request portability of your personal data.
  • Where we send your data
  • Visitor comments may be checked through an automated spam detection service.

As stated before, this website uses services from third parties like Automattic (e.g. WordPress itself, Jetpack plugin, etc…) to offer you its services. These companies have headquarters outside the EU, but they are all high-quality GDPR compliant services, so your data is secure even if it exits the EU.

Your contact information

In case of any problems with your personal data, you can contact me, that is Tom Ffiske, and I will help you in solving any issue. You can contact me via e-mail or standard mail.

My e-mail is: tom@virtualperceptions.com

How we protect your data

I try to keep your data as secure as possible by:

  • Using only high-quality trusted products to handle them;
  • Keep my website always updated with the latest security patches;
  • Using all the best practices to avoid people accessing improperly to my website control panels (secure password, CAPTCHAs, etc…);
  • Storing them in the encrypted WordPress database.
  • What data breach procedures we have in place
  • I continuously read my e-mails to be informed about possible data breaches on the services that I use. In case of possible data breaches I get notified about, I will notify all my users immediately.

What third parties we receive data from

This website received third party data from:

  • Analytic plugin Jetpack;
  • Facebook Pixel;
  • Advertisement service Google Adwords;
  • Affiliation services like Amazon Affiliates
  • Privacy Policy Changes
  • Although most changes are likely to be minor, I may change this Privacy Policy from time to time. I encourage visitors to frequently check this page for any changes to its Privacy Policy. If I make changes. Your continued use of the website after any change in this Privacy Policy will constitute your consent to such change.