A selection of previous newsletters written for the Immersive Wire. Enjoy!
7 July 2022 – IDC predicted that Meta’s dominance in VR will be challenged in the years to come.
29 June 2022 – The European Parliament has some opinions, and here is a new metaverse-type phone.
26 June 2022 – An exploration of the metaverse, web3, and the Cannes Festival of Creativity in 2022.
22 June 2022 – The Metaverse Standards Forum launches, and Meta works with a cool group.
19 June 2022 – McKinsey and Accenture study the metaverse, while Publicis Groupe appoints a lion as Chief Metaverse Officer.
15 June 2022 – Accenture and Snap made interesting surveys on how people see and use immersive technologies.
12 June 2022 – Some views on how Pico, Lamina1, and Mastercard will make plays in the future.
5 June 2022 – New announcements that came out of AWE 2022.
Apple trademarks RealityOS, but we will see who may care in the future.
Some predictions ahead of AWE 2022.
Journey and disguise dip into the metaverse.
Qualcomm revealed their new reference design for smart glasses.
Some interesting survey results from Wunderman Thompson
Meta and Google continue with their visions of immersive tehcnologies.
Epic Games and WPP make a bold move.
Some brief marketing tips for those interested in learning more.
Both Snap and Meta make movements with their long-term roadmap.
We talk about the auction of deeds at Otherside, by Yuga Labs.
We talk about the Meta store, Nreal, and the plays made by Nissan and Toyota.
Professionals are making assumptions about how the economy of the metaverse would work. The lack of consensus muddies the waters of good debate, and low-quality voices are amplified over time.
Razorfish and VICE Media Group released a study on how Gen Z and millennials see the metaverse.
Time to analyse Pico Interactive entering Europe with its Beta programme. After its leadership in China’s consumer VR market, ByteDance’s VR outfit is rolling out its hardware throughout May and June and seeing how it goes.
TikTok unveils its AR features, Epic Games gets $2bn in funding, and Geenee AR collaborates with Ready Player Me.
Over the last few weeks, I looked into how it impacted the VR/AR community in particular, as Kyiv is a vibrant home of technical teams. Here is a small insight into their lives.
Taking a look at Epic Games, Niantic acquiring yet another AR company, and a great survey from developers in the industry.
I was invited to see Le Bal de Paris, created in collaboration with Blanca Li Dance Company and CHANEL.
The Chinese Communist Party commissioned a training college in a virtual world (not metaverse).
We are now near the end of Metaverse Fashion Week, Decentraland’s most recent event.
Qualcomm plans to invest up to $100m in studios working on gaming, health, media, entertainment, education and enterprise applications for headsets
The metaverse has been explored in the mainstream media for some time, with a tide of companies having a go capitalising on the hot trend.
SXSW and its XR programme is now in full swing. I am a big fan of SXSW, which artfully tows the line between high-profile business and dance opportunities.
Let’s talk about Niantic acquiring 8th Wall. A big move, but one that complements Niantic’s vision like slotting a jigsaw piece into a complete picture.