By Tom Ffiske
VR/AR and metaverse analysis every Wednesday and Sunday // 27 April 2022
Sometimes, small journeys in life can be a stupid (and comedic) nightmare. In our case, it’s the delivery of a single IKEA bench to our home.
Meta your friends in the store, shopping for glasses
Nissan and Toyota rolled up their sleeves and ‘launched operations in the metaverse.’
- Well, not really. Toyota is hosting online meetings with virtual avatars. While it is a more engaging way of doing meetings, it is hardly stepping into an actual metaverse.
- Nissan is more promising, as they made a digital replica of its Tokyo Gallery, called the Nissan Crossing. While it isn’t technically a metaverse, it is a neat way to show people a location remotely.
- Unfortunately, the metaverse is becoming a catch-all term in the media. Announce the same items a few years ago, and they would be workplace and cultural stories respectively. But under the confusion of the metaverse, everything can fall under its wide umbrella-like brim. It’s inaccurate, but the right package helps to push the stores at the moment.
Meta opened its first physical store.
- A smart move that I expected sooner. Immersive technologies are best shown in person, showcasing how people can get the most out of their devices. Now that Reality Labs has a suite of products, from Portals to Quests, then it is time to open its white and blue doors to the public.
- “Why open a store at all,” some internet perusers may say. “Isn’t everything moving online?” Yes, but the high street has a lot of power in places like the UK, and products like the Meta Quest can only really be shown. Microsoft is doing the same, opening flagship stores like the one in London’s Oxford Street. The company labels them as Experience Centres; a term which Meta may like to use as well.
Nreal will launch its glasses in the UK this spring.
- We’re seeing many companies across the US and China expand in Europe. Pico Interactive was a recent example, unveiling their Beta programme for the summer. While Meta’s hardware dominates in the US, their products are expanding into the continent as well. We are now seeing Nreal, a China-based company, tap into the UK market by partnering with EE, a local carrier.
- One day, I would love to see the granular data on its process. How popular is VR in the UK, compared to France? Would Italians love AR, while the Spanish do not? Europe is a complex and multi-faceted market, and all these companies will have different approaches to tap the shoulders of prospective consumers. One to focus on closely.
Supported by Black Public Media
Creative technologists from Brazil, Canada, Ethiopia, South Africa, and the United States will participate in PitchBLACK Forum: Immersive. The winner will receive $50K USD in funding, and the runner-up will receive $25K. Projects include AI, 360VR, 6DOF VR, projection mapping, and AR projects. Watch the contest on Wednesday, April 27, 2022, at 13:00 ET and 19:00 CET.
Sipping cola in hidden app labs
If you have any news, then respond to this email or contact tom (at) immersivewire (dot) com.
- 7th International XR Conference 2022 is happening between 27 and 29 April in Lisbon.
- Challau raised a pre-seed round from 7percent Ventures.
- Channel 4 Dispatches ran a programme on racism and abuse on virtual platforms.
- DispelixTM announced that it is partnering with Avegant, the developers of miniaturized LED-based LCoS light engine technologies for AR glasses.
- Groove Jones worked with FC Dallas to create an XR Avatar Scanner.
- Meta worked with the Smithsonian to celebrate the 50th anniversary of the moon landings.
- Oracle and Taqtile are working together using AR at the Oracle Industry Lab.
- OTHERWORLD opened its third location, in Birmingham.
- PRELOADED published its Community Play report.
- SenseGlove unveiled the results of a case study conducted in cooperation with Volkswagen Commercial Vehicles.
- The Severance Theory, a VR production is running in LA as well as online.
- XR Awards opened up their categories for nominations.
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Curated by Tom Ffiske every Wednesday and Sunday, and enjoyed by over 5,000 professionals.
Editor, Immersive Wire
Tom Ffiske is the Editor of the Immersive Wire, a twice-weekly newsletter on the immersive industry.