Skip to content

How to analyse virtual and augmented reality – Leo Gebbie

Leo Gebbie joins the Immersive Wire podcast to talk about analysing virtual and augmented reality

Leo Gebbie is a Wearables and Extended Reality Analyst at CCS Insight, joining the company over a year ago to track all that is happening across both industries.

Leo explores his current smartwatches, some of his favourite immersive events he attended, and his Animal Crossing island. Leo also explores how he analyses virtual and augmented reality, from the way we interact with computing platforms to the way we game.

Listen to the episode:

Summary of the podcast episode:

Good day! Please introduce yourself

Thank you very much for having me on the podcast. My name is Leo Gebbie, and I am a senior analyst covering wearables and extended reality at CCS Insights. We are a market research and advisory firm, and we cover a wide range of technology across the entire spectrum of connected devices. I joined the company just over a year ago. It was something that I was interested in before joining, and its been a real pleasure working on this technology for the last the last year or so. And as you said, we met at the immerse breakfast briefing, which I do remember had some rather excellent bacon sandwiches.

How did you start analysing virtual and augmented reality?

My first job out of University was at BT, where I found myself in a role as an analyst and consultant relations. I basically spent quite a lot of time arranging meetings between the sort of senior management at BT and experts in various parts of our field and with industry analysts who were, you know, very knowledgeable about various industries. It was really interesting, but I always thought the people who had sort of the best side of that deal were the industry analysts because It seemed like they had a really interesting job where, you know, they got to talk so many different companies find out what they’re doing, what they’re working on and, and get a really holistic, interesting overview of the market.

So I started to have a bit of a look around for potential jobs in that space., and I came across a role at CCS Insight, which was a company that I was aware of. I had the pleasure of meeting Ben Woods, who’s our chief of research at a couple of networking events, and it went from there.

What do you think of the content of VR, such as the Oculus Quest?

Yeah, it’s I mean, the entire debate with the, with the Oculus store is an interesting one, because the pipeline of content is, is so important. It’s widely established that more content is important for the future of VR.It’s good to see Facebook taking it very seriously, and that they want the content that’s available to be a good quality. I totally understand the sense of frustration that Oculus kind of guard things quite so closely. I guess maybe we can just hope that that will that will easily allow the time once a sort of a critical mass of good content, maybe they’ll decide to ease back the regulations a little. But you can see both sides of the argument but I am on the side that they could relax the rules a bit.

How will virtual and augmented reality content grow in sophistication?

We are in an unknown moment, as everyone is trying to work out what works best. Gaming was always going to be a big driver. The same goes with AR; there will be games, undoubtedly, as it’s a natural way for people want to get to learn to use a technology. It’s a very natural thing to do.

But there is a whole world of AR applications and interfaces that are kind of waiting to be built and discovered, and I’m so excited to see what can happen. When you started to think about the potential for location-based AR experiences and the way that people get enhanced experiences, whether that be it sort of live events, or whether it just be literally while they’re walking the streets of wherever they live, it has the potential to really change the way that we do. I do think the potential for AR to really play a big influence in people’s day-to-day lives and change the way we just interact with computing.