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Funding and spying with immersive technologies

Qualcomm metaverse fund. Photo credit: Qualcomm.

By Tom Ffiske
VR/AR and metaverse analysis every Wednesday and Sunday // 23 March 2022 

Sunny days in London, mixed with a first read-through of Beserk. Life is good.


Supported by:

Black Public Media

Funding and spying

Canon says AR (and AI) will be the future of storytelling.

  • Not surprising that a camera company investing in AR says that AR is the future of storytelling, but hey ho. 
  • But that said, it is worth noting that it is likely that storytelling will become more sophisticated and interesting over time. It is a matter of tools, which Canon is providing. 

Qualcomm Announces $100m ‘Metaverse Fund.’

  • As reported on UploadVR, the company plans to invest up to $100m in studios working on gaming, health, media, entertainment, education and enterprise applications for headsets, as well as those working on “associated core augmented reality and related artificial intelligence technologies.”
  • If you’re developing a metaverse-related technology, this may be your ticket in. 

Rokid closes $160m in series C funding.

  • China is a market I follow closely, so it’s important to follow the successes where they are. Rokid is one example, raising a huge amount as part of their growth. 
  • The AR headset maker is exploring only enterprise use-cases, a lucrative area with plenty of room for growth. 
  • One wonders if they will expand into Europe and beyond – but in any case, one to follow as closely as Pico.

Supported by Black Public Media

The BPMplus Initiative aims to increase the participation of Black filmmakers and artists working in XR, AI, 3D, and other forms of emerging-tech storytelling. 

BPMplus programs include: Immersive Day at PitchBlack 2022, the MIT & Black Public Media Visiting Artists Program, the Nonso Christian Ugbode Fellowship, XR mixers and classes, BPMplus Fellowships, and Pop-up XR Theaters.

Learn more about BPMplus here.

Black Public Media

Funding and milestones

Got any stories? Let me know at tom (at) immersivewire (dot) com.

  • Ally launched an immersive Snapchat AR experience called the MILESTONE ARCHIVES.
  • Arvizio announced a suite of capabilities for the use of AR workflow automation for medical organisations. 
  • BrandXR is one of eight businesses to participate in the seventh cohort of Morgan Stanley’s Multicultural Innovation Lab.
  • Didimo offers the capabilities of creating bodies as part of its services. 
    • Also, they announced that is teaming up with UKIE, the trade association for the United Kingdom’s games and interactive entertainment industry. 
  • Inspired Education Group announced today its impending launch of a metaverse
    school for students around the world with US partner, VictoryXR.
  • Luxexcel and Lumus have co-developed a demonstrator of an AR prescription lens solution that enables OEMs to address users’ prescription requirements in their smart eyewear products.
  • Movella’sXsensannounced the latest MVN update, accelerating workflows worldwide by bringing industry-leading HD Reprocessing motion capture data to users faster.
  • PatchWorld, a VR music app, will launch this summer on Meta Quest 2.
  • RETìníZE closed a £2m seed round led by Sure Valley Ventures.
  • Tentacular will arrive on 24 March for Meta Quest and SteamVR.
  • Tilt Five announced a content partnership with Asmodee Digital, the international publisher and distributor of video games, subsidiary of the Asmodee Group.
  • Tommy Hilfiger is set to take part in Metaverse Fashion Week in partnership with Boson Protocol.
  • Vermillion is releasing on the Meta Quest Store this Thursday.
  • VRtuoso is now ARuVR
  • XR Games announced the acquisition of VR pioneers Fierce Kaiju for an undisclosed sum.
  • YAHAHA announced it will launch in Early Alpha at the end of this month.

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Meditative with the VIVE Flow. Photo credit: Tom Ffiske

Tom Ffiske

Editor, Immersive Wire

Tom Ffiske is the Editor of the Immersive Wire, a twice-weekly newsletter on the immersive industry.