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Confusion on what the metaverse is

By Tom Ffiske
VR/AR and metaverse analysis every Wednesday and Sunday // 18 May 2022

I don’t typically skim headlines, but I did a double-take when I saw a piece on how dentistry is entering the metaverse. Somehow.

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Wundermeta Thompson

Wunderman Thompson Intelligence found that only 15% of people are actually able to explain what the metaverse is. 

  • Covering China, the US, and UK, the survey shows the immense confusion across the three (disparate) regions. 
  • I would like to see more of a focus on China in an upcoming survey, to see how the country sees immersive technologies as a whole. But for now, it is clear that the trill of noise obfuscates the wider picture.

Meta showed its new headset in a demo. 

  • While the story is largely covered, what I raise a question-mark about is the choice of demo. Rumours point to it being an enterprise device; so why use a demo with a kids-like theme, leading a furry creature along? 
  • Perhaps it will have a high-end campaign where it will advertise its use for consumers, with a side-effect that it can be used by businesses too. In any case, one to watch closely as it (inevitably) lands later this year. 

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Items to look out for

Got a story? Let me know at tom (at) immersivewire (dot) com.  

  • In the Mist is a VR film appearing at Queer East Film Festival.
    • Will see if I can find to watch this, it looks fantastic. 
  • Loco Dojo Unleashed is updated on the Quest Store with the VIP Party patch, bringing Quest Party & friend invites support, VIP gold masks to unlock, and ‘Four Round Fury’ multiplayer mode
  • MeetinVR ApS announced that it is launching the next version of its metaverse collaboration solution for businesses and education.
  • MOTHERGUNSHIP: FORGE will launch onMeta Quest 2 and SteamVR for Valve Index on 16 June. 
  • Playlines announced the first Spatial Narrative Lab at The Old Market theatre in Brighton
  • Startup Wise Guys and the City Council of Malaga announced the launch of the first-ever international, XR-specific startup accelerator program and investment fund.
  • The Emergence SDK allows people to connect their wallets to games, so they can verify their skins.
  • The People Hub launched an interactive virtual-reality experience and digital skills course to combat digital illiteracy.
    • I love and 100% support initiatives like these. 
  • University College London’s (UCL) edtech accelerator programme launched into the Americas, and is all set to begin the 12-week experience.
  • VITURE raised more than $2.45mn for the VITURE One.
  • Warhammer Age of Sigmar: Tempestfall is coming to Meta Quest 2 on 19 May.
  • XR Valley Association launched, bringing together Belgian XR professionals. 

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Meditative with the VIVE Flow. Photo credit: Tom Ffiske

Tom Ffiske

Editor, Immersive Wire

Tom Ffiske is the Editor of the Immersive Wire, a weekly newsletter on the immersive industry.