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Apple trademarks RealityOS, but shoppers (statistically) may not care

LGBT Museum

By Tom Ffiske
VR/AR and metaverse analysis every Wednesday and Sunday // 1 June 2022

The UK is going stir crazy as the Platinum Jubilee approaches. Also, if you want to learn more about me, Spatial Reality did a great write-up on a recent interview. Spoiler alert: I basically unpack my entire perspective on immersive tech.

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Creating a RealityOS with no shopping 

Apple trademarked RealityOS

  • As you know, I rarely explore unfounded rumours in the newsletter. Or if I mention it, I add a disclaimer that it should be treated with a bucket of salt. With the torrent of Apple rumours over the last few years, I have enough salt to turn the Atlantic into a dead expanse. 
  • Finally, we hear something concrete. But we still don’t know much – just a name, and a void of corporate silence.
  • Typically it means we may see an announcement ‘soon,’ as Apple unveils its plans. With the silence, pundits have speculated to high heaven what the Apple headset can do. Soon, we will see Apple play its hand in full. 

Productsup found that 60% of shoppers have zero interest in buying virtual goods.

  • The long and short of it is that people are curious (and confused) about the new frontiers of e-commerce, but are comparatively comfortable with the shopping habits of today. 
  • The study can have many interpretations. For me, it shows that working on emerging technologies tends to add blinkers to work; it’s a smaller slice of the pie that will grow over time. Big fish, small pond. 
  • At the same time, don’t dismiss its steady growth. Snap says that 250 million people use AR on its platform every day. All technologies start niche and nascent; in AR’s case, it’s a clear business case that will continue to evolve. 

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The calm before the AWE storm

Got a story? Let me know at tom (at) immersivewire (dot) com.  

  • ArborXR announced that it will work with Qualcomm on an XR mobile device management platform.
  • AWE 2022 starts today
  • Datahub XR Conference will happen on 9 June
  • Hype Partners launched its Metaverse Studio, and named Enara Nazarova as VP of Metaverse (VPM) to lead it
  • Jadu AR announced that it has raised $36m in Series A funding.
  • LGBTQ+ VR Museum is the world’s first virtual reality museum dedicated to platforming and celebrating the stories of queer people, and will be at Tribeca
  • OCAVU announced the launch of a utility engine for the Web3 ecosystem, the OCAVU Network.
  • OKX announced that it has acquired a substantial land holding in Everdome.
    • Readers, let me know if you think acquiring land in the metaverse still counts as a metaverse play. I am half and half; it shows a company is committed to exploring it, but it also feels insubstantial. 
  • OpenBCI announced today that it has partnered with Varjo for the launch of Galea.
  • The PGA launched PGA Jr. League Safari Par-Tee, an AR app designed for families.  
  • VIVE Arts partnered with Art Basel in Basel to premiere their latest collaborations with Albert Oehlen and Wu Tsang.
  • VRJAM unveiled the first artists to join its Creator Guild
    • My colleague had a go at this, and will provide a write-up soon. 

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Meditative with the VIVE Flow. Photo credit: Tom Ffiske

Tom Ffiske

Editor, Immersive Wire

Tom Ffiske is the Editor of the Immersive Wire, a weekly newsletter on the immersive industry.