About

Immersive Wire is a leading UK-based website highlighting the new and exciting trends and companies in Immersive Reality (VR, AR, metaverse). The site is handled by Tom Ffiske, who works at 3 Monkeys Zeno during the day. 

About the author

‘VR and AR marketing expert’ and ‘metaverse expert’ – The Drum

Tom Ffiske writes about immersive technologies at the Immersive Wire, a newsletter and website dedicated to all things VR, AR, and the metaverse. His goal is to bring a curated digest of the analysis that matters, helping professionals interested in immersive to reach new heights. Tom has written about the industry since 2016, covering the latest trends and investments while keeping a pulse on the latest innovations. He has spoken in several events, published a bestselling book on the sector, and help connect professionals to help each other soar.

Alongside the Immersive Wire, Tom works as a full-time Account Director within the Technology team at 3 Monkeys Zeno, a leading global communications agency.

“Tom helped Dent Reality to get coverage on TechCrunch for our seed funding announcement. Tom is an adept and calm pair of hands that I recommend if you want communications help with immersive technologies.”

– Andrew Hart, Co-founder and CEO at Dent Reality

Contact details:
tom (at) immersivewire (dot) com


In many ways, the work of a critic is easy.

We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment.

We thrive on negative criticism, which is fun to write and to read.

But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so.

But there are times when a critic truly risks something, and that is in the discovery and defense of the new.

The world is often unkind to new talent, new creations.

The new needs friends. 

Anton Ego, Ratatouille